Bringing the fundamentals into focus…
Back to Roku, Inc.
How Roku, Inc. stacks up
ROKU · against 509 other Communication Services companies
Profitability
78/ 100
Near the top of its peers.
Ranked #111 of 510 · scores higher than 78% of peers
Bars: peers in each 10-point band of the profitability score51 peers with a profitability score of 70–79, including ROKU · Click a bar to see the companies
Why profitability scores 78?
Weighted metrics compared with all Communication Services companies.Mainly thanks to its return on invested capital and return on assets, which are stronger than most Communication Services peers.
- a thinner operating margin: weaker than 62% of peers. Operating margin: 5.2% vs peer median 8.2%
- a higher return on assets: stronger than 84% of peers. Return on assets: 7.8% vs peer median 2.7%
- a higher return on invested capital: stronger than 88% of peers. Return on invested capital: 26.3% vs peer median 6.0%
Metric by metric
Position: dot = ROKU, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | ROKU | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 460 reported | 26.3% | 6.0% | 88% | 33% | |
| Operating marginHigher is better · 506 reported | 5.2% | 8.2% | 38% | 33% | |
| Return on assetsHigher is better · 496 reported | 7.8% | 2.7% | 84% | 33% | |
| Return on equityHigher is better · 475 reported | 13.1% | 5.4% | 71% | Context only | |
| Gross marginHigher is better · 513 reported | 45.5% | 46.2% | 49% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around ROKU| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 1.62T JPY (≈$11.0B) | 100 | 79 | |
| 1 | 67.5B INR (≈$811M) | 100 | 35 | |
| 3 | 18.2B JPY (≈$124M) | 99 | 74 | |
| 3 | 7.9B TWD (≈$244M) | 99 | 73 | |
| 3 | 82.5B USD | 99 | 70 | |
| 111 | 17.2B HKD (≈$2.2B) | 78 | 60 | |
| 111 | 32.0B HKD (≈$4.1B) | 78 | 74 | |
| 111 | 457M CAD (≈$333M) | 78 | 50 | |
| 111 | 764.3B INR (≈$9.2B) | 78 | 65 | |
| 111 | 23.8B USD | 78 | 61 | |
| 116 | 73.9B USD | 77 | 58 | |
| 116 | 19.2B USD | 77 | 67 | |
| 116 | 2.2B CAD (≈$1.6B) | 77 | 56 | |
| 116 | 37.7B USD | 77 | 58 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score