EBAY Consumer Cyclical

eBay Inc.

$118.62-1.91%

Price as of close on Nov 3, 2026 · Financials updated Oct 8, 2026

Basics

Sector: Consumer Cyclical
Industry: Internet Retail
Country: United States
Market cap: 52.8B USD
Enterprise value: 57.9B USD
Full-time employees: 12,300

Overall health

Strength: growing faster than most peersgrowing faster than peers
Drawback: its shares are priced higher than most peers relative to what it earnspriced higher than peers for its earnings
Drawback: higher risk than most peers: its share price swings more than most peers’ (beta 1.32 vs a peer median of 0.63), less short-term liquidity (current ratio 1.02 vs a peer median of 1.48) and more debt relative to equity (1.44× vs a peer median of 0.46×)higher risk: bigger price swings (beta 1.32 vs peers 0.63), less liquidity (current ratio 1.02 vs peers 1.48) and more debt vs equity (1.44× vs peers 0.46×)

Ranks #738 of 1,502 consumer cyclical companies (top 50%)

See how it ranks against its peers

Worth knowing

Returning more cash than it generates. Paid out $8.6B vs $5.4B of free cash flow over the 3 fiscal years to 2025.
eBay returned $8.6B to shareholders over three years, 161% of the free cash flow it produced. That gap has to be covered by cash reserves or new debt, which can't last indefinitely.
Share count shrinking. Shares outstanding down 17% from December 2022 to July 2026.
eBay had 17% fewer shares at July 2026 than at December 2022, mainly through buybacks, so each remaining share owns a larger slice of the business.
Profit is backed by cash. Free cash flow is 109% of reported profit.
eBay's free cash flow is 109% of its reported profit, so its earnings are turning into cash it can reinvest, pay out or use to reduce debt.
Wide margins. Operating margin 21% (12 months to Jun 2026) vs a peer median of 6.4%.Operating margin 21% vs peers 6.4%.
eBay keeps 21% of revenue as operating profit, more than 92% of peers (median 6.4%).

StockQuotient Score

52/ 100

Oct 5 53 → Nov 4 52 (-1)

Valuation

Is the price right?

33/100

Weak

3/3 inputs reported · High confidence

Since last quarter: No major changeValuation also moves with the share price every day.

Why

Weaker than most peers on:

▼ EBITDA yield

Compare with peers

Behind the score

Sector-normalized EBITDA, earnings, and free cash flow yields.

Earnings yield4.2%

SEC filings · 12 months to Jun 2026Reported value30% base weight · Z-score -0.05Sector median: 0.0439 · MAD: 0.0329

EBITDA yield5.2%

SEC filings · 12 months to Jun 2026Reported value50% base weight · Z-score -0.78Sector median: 0.0877 · MAD: 0.0461

Free cash flow yield4.6%

SEC filings · 12 months to Jun 2026 · operating cash flow − capital spendingReported value20% base weight · Z-score -0.28Sector median: 0.0614 · MAD: 0.0545

Other data (not scored)

Book yield8.8%

SEC filings · latest balance sheetReported valueInformational · 0% composite weightSector median: 0.5650 · MAD: 0.3500

Growth

Is it growing?

68/100

Moderate

3/3 inputs reported · High confidence

Since last quarter: ▲ Stronger

12-month revenue up 3.5%

Why

Stronger than most peers on:

▲ Revenue growth

Compare with peers

Behind the score

Revenue and earnings-per-share growth over one year, and revenue growth over three years.

Earnings per share growth5.2%

SEC filings · 12 months to Jun 2026Reported value33% base weight · Z-score 0.04Sector median: 0.0420 · MAD: 0.2537

3-year revenue growth6.5%

SEC filings · 3 years to Jun 2026Reported value33% base weight · Z-score 0.35Sector median: 0.0425 · MAD: 0.0636

Revenue growth14.7%

SEC filings · 12 months to Jun 2026Reported value33% base weight · Z-score 1.68Sector median: 0.0373 · MAD: 0.0653

Profitability

Does it earn well?

93/100

Strong

3/3 inputs reported · High confidence

Since last quarter: No major change

Why

Stronger than most peers on:

▲ ROA
▲ Operating margin
▲ ROIC

Compare with peers

Behind the score

Return on invested capital, operating margin, and return on assets.

Operating margin20.6%

SEC filings · 12 months to Jun 2026Reported value33% base weight · Z-score 3.08Sector median: 0.0638 · MAD: 0.0461

Return on assets12.4%

SEC filings · 12 months to Jun 2026Reported value33% base weight · Z-score 3.59Sector median: 0.0331 · MAD: 0.0254

Return on invested capital21.5%

SEC filings · 12 months to Jun 2026Reported value33% base weight · Z-score 2.36Sector median: 0.0733 · MAD: 0.0600

Other data (not scored)

Gross margin72.1%

SEC filings · 12 months to Jun 2026Outlier capped at sector 5th/95th percentileInformational · 0% composite weightSector median: 0.3025 · MAD: 0.1399

Return on equity47.8%

SEC filings · 12 months to Jun 2026Outlier capped at sector 5th/95th percentileInformational · 0% composite weightSector median: 0.0746 · MAD: 0.0674

Risk

Debt, liquidity, price swings

Higher

Higher relative risk

3/3 inputs reported · High confidence

Since last quarter: No major change

Why

Weaker than most peers on:

▼ Beta
▼ Debt / equity
▼ Current ratio

Compare with peers

Behind the score

Relative to sector peers: 0 = lower relative risk · 1 = moderate · 2 = higher. Based on leverage, beta and liquidity.

Beta1.32

Yahoo Finance · 5-year monthly beta vs the marketReported value33% base weight · Z-score -2.31Sector median: 0.6345 · MAD: 0.2980

Current ratio1.02×

SEC filings · latest balance sheetReported value33% base weight · Z-score -0.83Sector median: 1.4800 · MAD: 0.5570

Debt / equity1.44×

SEC filings · latest balance sheetReported value33% base weight · Z-score -2.75Sector median: 0.4646 · MAD: 0.3556

Valuation, growth and profitability scores: higher is better. Risk: 0 is lower, 2 is higher. Risk is a relative proxy, not a bankruptcy probability. Scores depend on available sector peers.

Questions investors ask about eBay

Is eBay getting weaker?: Its latest SEC filing (Aug 6, 2026) showed no major changes. Its overall score is unchanged at 52/100 since Oct 28, 2026.
How is eBay valued vs its peers?: Priced higher than most peers relative to what it earns. Valuation scores 33/100 against 1,612 consumer cyclical peers. EBITDA yield 5.2% vs a peer median of 8.8% (weaker than 72% of peers).EBITDA yield 5.2% vs peers 8.8% (weaker than 72% of peers).
Is eBay growing?: Yes, faster than most of its peers. Growth scores 68/100 against 1,612 consumer cyclical peers. Revenue growth 14.7% vs a peer median of 3.7% (stronger than 83% of peers).Revenue growth 14.7% vs peers 3.7% (stronger than 83% of peers).
How profitable is eBay?: More profitable than most of its peers. Profitability scores 93/100 against 1,612 consumer cyclical peers. Return on assets 12.4% vs a peer median of 3.3% (stronger than 94% of peers).Return on assets 12.4% vs peers 3.3% (stronger than 94% of peers).
How risky is eBay?: Higher risk relative to 1,612 consumer cyclical peers, judged on debt, liquidity and share-price swings. Beta 1.32 vs a peer median of 0.63 (weaker than 87% of peers).Beta 1.32 vs peers 0.63 (weaker than 87% of peers). A relative measure, not a bankruptcy probability.

Latest filing: what changed

Quarter ended Jun 30, 2026 · filed Aug 6, 2026 · compared with the quarter ended Mar 31, 2026

No major changes

	Previous quarter	Latest quarter	Change
Revenue (12 months)	11.6B USD	12.0B USD	+3.5%
Net income (12 months)	2.0B USD	2.2B USD	+9.1%
Operating margin	19.6%	20.6%	+1.0 pts
Free cash flow (12 months)	1.7B USD	2.4B USD	+43.9%
Debt	6.7B USD	6.7B USD	−0.1%
Cash	2.9B USD	2.3B USD	−20.2%
Shares outstanding	444.0M	445.0M	+0.2%

From the company’s own SEC filings, as filed. Twelve-month figures roll forward one quarter at a time.

Industry valuation context

Sector: Consumer Cyclical · 182 companies

Valuations in Consumer Cyclical are within their usual range since 2016.

36% of months since 2016 were valued lower than now.
15% of companies are in the most expensive fifth of their own price-to-sales history.
Over 24 months, company values +0% and earnings +10% (medians): prices and earnings moved broadly together.
Median price-to-sales is −55% vs the whole market, against a usual −41%.

2016Shaded: most expensive fifth of its range2026

Shown for Consumer Cyclical: too few Internet Retail companies have a long enough history of their own.

Financials

Fiscal years from SEC annual filings · change vs the prior year

Key ratios	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	Change
Gross margin	74.6%	72.6%	72.0%	72.0%	71.5%	▼ 0.5 pts
Operating margin	28.1%	24.0%	19.2%	22.5%	20.5%	▼ 2.0 pts
Net margin	130.6%	-13.0%	27.4%	19.2%	18.3%	▼ 0.9 pts
Return on assets (ROA)	51.1%	-6.1%	12.8%	10.2%	11.5%	▲ 1.3 pts
Return on equity (ROE)	139.2%	-24.6%	43.3%	38.3%	44.0%	▲ 5.7 pts
Free cash flow margin	21.2%	18.4%	19.5%	19.0%	12.9%	▼ 6.1 pts
Current ratio	1.97×	2.18×	2.44×	1.24×	1.10×	▼ 12%
Debt to equity	1.07×	1.94×	1.32×	1.44×	1.46×	▲ 1.5%
Interest coverage	10.87×	10.00×	7.38×	8.95×	9.26×	▲ 3.4%

EBAY price history

Price history is added with the daily price update and will appear after the next one.

Similar companies

Sector leaderboards

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Track & Field Co S.A.TFCO4.SA92/ 100

Pop Mart International Group Limited9992.HK91/ 100

Bringing the fundamentals into focus…

Overall health

Strength: growing faster than most peersgrowing faster than peers

Drawback: its shares are priced higher than most peers relative to what it earnspriced higher than peers for its earnings

Drawback: higher risk than most peers: its share price swings more than most peers’ (beta 1.32 vs a peer median of 0.63), less short-term liquidity (current ratio 1.02 vs a peer median of 1.48) and more debt relative to equity (1.44× vs a peer median of 0.46×)higher risk: bigger price swings (beta 1.32 vs peers 0.63), less liquidity (current ratio 1.02 vs peers 1.48) and more debt vs equity (1.44× vs peers 0.46×)

Ranks #738 of 1,502 consumer cyclical companies (top 50%)

See how it ranks against its peers

Worth knowing

Returning more cash than it generates. Paid out $8.6B vs $5.4B of free cash flow over the 3 fiscal years to 2025.

eBay returned $8.6B to shareholders over three years, 161% of the free cash flow it produced. That gap has to be covered by cash reserves or new debt, which can't last indefinitely.

Share count shrinking. Shares outstanding down 17% from December 2022 to July 2026.

eBay had 17% fewer shares at July 2026 than at December 2022, mainly through buybacks, so each remaining share owns a larger slice of the business.

Profit is backed by cash. Free cash flow is 109% of reported profit.

eBay's free cash flow is 109% of its reported profit, so its earnings are turning into cash it can reinvest, pay out or use to reduce debt.

Wide margins. Operating margin 21% (12 months to Jun 2026) vs a peer median of 6.4%.Operating margin 21% vs peers 6.4%.

eBay keeps 21% of revenue as operating profit, more than 92% of peers (median 6.4%).

Questions investors ask about eBay

Is eBay getting weaker?

Its latest SEC filing (Aug 6, 2026) showed no major changes. Its overall score is unchanged at 52/100 since Oct 28, 2026.

How is eBay valued vs its peers?

Priced higher than most peers relative to what it earns. Valuation scores 33/100 against 1,612 consumer cyclical peers. EBITDA yield 5.2% vs a peer median of 8.8% (weaker than 72% of peers).EBITDA yield 5.2% vs peers 8.8% (weaker than 72% of peers).

Is eBay growing?

Yes, faster than most of its peers. Growth scores 68/100 against 1,612 consumer cyclical peers. Revenue growth 14.7% vs a peer median of 3.7% (stronger than 83% of peers).Revenue growth 14.7% vs peers 3.7% (stronger than 83% of peers).

How profitable is eBay?

More profitable than most of its peers. Profitability scores 93/100 against 1,612 consumer cyclical peers. Return on assets 12.4% vs a peer median of 3.3% (stronger than 94% of peers).Return on assets 12.4% vs peers 3.3% (stronger than 94% of peers).

How risky is eBay?

Higher risk relative to 1,612 consumer cyclical peers, judged on debt, liquidity and share-price swings. Beta 1.32 vs a peer median of 0.63 (weaker than 87% of peers).Beta 1.32 vs peers 0.63 (weaker than 87% of peers). A relative measure, not a bankruptcy probability.

Previous quarter

Latest quarter

Change

Revenue (12 months)

11.6B USD

12.0B USD

+3.5%

Net income (12 months)

2.0B USD

2.2B USD

+9.1%

Operating margin

19.6%

20.6%

+1.0 pts

Free cash flow (12 months)

1.7B USD

2.4B USD

+43.9%

Debt

6.7B USD

6.7B USD

−0.1%

Cash

2.9B USD

2.3B USD

−20.2%

Shares outstanding

444.0M

445.0M

+0.2%

Key ratios

FY 2021

FY 2022

FY 2023

FY 2024

FY 2025

Change

Gross margin

74.6%

72.6%

72.0%

71.5%

▼ 0.5 pts

Operating margin

28.1%

24.0%

19.2%

22.5%

20.5%

▼ 2.0 pts

Net margin

130.6%

-13.0%

27.4%

19.2%

18.3%

▼ 0.9 pts

Return on assets (ROA)

51.1%

-6.1%

12.8%

10.2%

11.5%

▲ 1.3 pts

Return on equity (ROE)

139.2%

-24.6%

43.3%

38.3%

44.0%

▲ 5.7 pts

Free cash flow margin

21.2%

18.4%

19.5%

19.0%

12.9%

▼ 6.1 pts

Current ratio

1.97×

2.18×

2.44×

1.24×

1.10×

▼ 12%

Debt to equity

1.07×

1.94×

1.32×

1.44×

1.46×

▲ 1.5%

Interest coverage

10.87×

10.00×

7.38×

8.95×

9.26×

▲ 3.4%