Bringing the fundamentals into focus…
Back to Cricut, Inc.
How Cricut, Inc. stacks up
CRCT · against 1,707 other Technology companies
Profitability
96/ 100
Near the top of its peers.
Ranked #58 of 1,708 · scores higher than 96% of peers
Bars: peers in each 10-point band of the profitability score180 peers with a profitability score of 90–100, including CRCT · Click a bar to see the companies
Why profitability scores 96?
Weighted metrics compared with all Technology companies.Mainly thanks to its return on invested capital, return on assets and operating margin, which are stronger than most Technology peers.
- a wider operating margin: stronger than 78% of peers. Operating margin: 15.5% vs peer median 6.3%
- a higher return on assets: stronger than 93% of peers. Return on assets: 15.0% vs peer median 2.9%
- a higher return on invested capital: stronger than 97% of peers. Return on invested capital: 83.4% vs peer median 6.8%
Metric by metric
Position: dot = CRCT, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | CRCT | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 1,598 reported | 83.4% | 6.8% | 97% | 33% | |
| Operating marginHigher is better · 1,698 reported | 15.5% | 6.3% | 78% | 33% | |
| Return on assetsHigher is better · 1,668 reported | 15.0% | 2.9% | 93% | 33% | |
| Return on equityHigher is better · 1,633 reported | 25.9% | 7.5% | 87% | Context only | |
| Gross marginHigher is better · 1,712 reported | 55.4% | 33.4% | 78% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around CRCT| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 4.8B AUD (≈$3.2B) | 100 | 71 | |
| 1 | 604M AUD (≈$399M) | 100 | 80 | |
| 3 | 117.8B TWD (≈$3.7B) | 99 | 94 | |
| 3 | 561.7B CNY (≈$78.6B) | 99 | 77 | |
| 3 | 241.8B CNY (≈$33.9B) | 99 | 85 | |
| 58 | 612.5B TWD (≈$19.0B) | 96 | 67 | |
| 58 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score