CRCT Technology

Cricut, Inc.

$5.97-1.16%

Price as of close on Nov 3, 2026 · Financials updated Oct 8, 2026

Basics

Sector: Technology
Industry: Computer Hardware
Country: United States
Market cap: 1.3B USD
Enterprise value: 974.3M USD
Full-time employees: 700

Overall health

Strength: its shares are priced lower than most peers relative to what it earnspriced lower than peers for its earnings
Strength: lower risk than most peers: a steadier share price, more short-term liquidity and less debt relative to equitylower risk: a steadier share price, more liquidity and less debt vs equity
Drawback: growing more slowly than most peersgrowing more slowly than peers

Ranks #130 of 1,612 technology companies (top 9%)

See how it ranks against its peers

Worth knowing

Stock pay outran buybacks. Stock-based pay expense $127M vs $84M spent repurchasing shares over the 3 fiscal years to 2025. Shares outstanding changed −4.7% from December 2022 to June 2026.
Over three fiscal years Cricut recorded $127M of stock-based pay expense and spent $84M repurchasing shares (repurchases can include shares withheld to cover employees' taxes). Repurchases were smaller than the stock pay, so they did little to offset new employee shares.Over three fiscal years Cricut recorded $127M of stock-based pay expense and spent $84M repurchasing shares. Repurchases were smaller than the stock pay, so they did little to offset new employee shares.
Annual revenue fell three years running. Fiscal-year revenue down each year from 2022 to 2025.
Cricut's fiscal-year revenue declined in each of the three years to 2025.
Profitable, but revenue is shrinking. More profitable than most peers, but revenue fell 3.1% in the 12 months to June 2026 vs the 12 months before.
Cricut is more profitable than most peers, yet revenue fell 3.1% in the 12 months to June 2026 vs the 12 months before.
Profit is backed by cash. Free cash flow is 168% of reported profit.
Cricut's free cash flow is 168% of its reported profit, so its earnings are turning into cash it can reinvest, pay out or use to reduce debt.

StockQuotient Score

74/ 100

Oct 5 73 → Nov 4 74 (+1)

Valuation

Is the price right?

88/100

Strong

3/3 inputs reported · High confidence

Since last quarter: No major changeValuation also moves with the share price every day.

Why

Stronger than most peers on:

▲ FCF yield
▲ Earnings yield
▲ EBITDA yield

Compare with peers

Behind the score

Sector-normalized EBITDA, earnings, and free cash flow yields.

Earnings yield7.0%

SEC filings · 12 months to Jun 2026Reported value30% base weight · Z-score 2.12Sector median: 0.0225 · MAD: 0.0225

EBITDA yield9.6%

Yahoo Finance fallback · SEC enterprise value unavailable (debt or EBITDA not reported in standard form) · trailing 12 monthsReported value50% base weight · Z-score 1.50Sector median: 0.0423 · MAD: 0.0361

Free cash flow yield11.8%

Yahoo Finance fallback · SEC cash flow or share count unavailable · trailing 12 months · operating cash flow − capital spendingReported value20% base weight · Z-score 3.29Sector median: 0.0274 · MAD: 0.0274

Other data (not scored)

Book yield29.5%

SEC filings · latest balance sheetReported valueInformational · 0% composite weightSector median: 0.3292 · MAD: 0.1754

Growth

Is it growing?

28/100

Weak

3/3 inputs reported · High confidence

Since last quarter: ▼ Weaker

12-month revenue fell 2.2%

Why

Weaker than most peers on:

▼ 3-yr revenue
▼ Revenue growth

Compare with peers

Behind the score

Revenue and earnings-per-share growth over one year, and revenue growth over three years.

Earnings per share growth23.9%

SEC filings · 12 months to Jun 2026Reported value33% base weight · Z-score 0.42Sector median: 0.1108 · MAD: 0.3050

3-year revenue growth-5.5%

SEC filings · 3 years to Jun 2026Reported value33% base weight · Z-score -1.30Sector median: 0.0483 · MAD: 0.0793

Revenue growth-3.1%

SEC filings · 12 months to Jun 2026Reported value33% base weight · Z-score -1.14Sector median: 0.0853 · MAD: 0.1017

Profitability

Does it earn well?

96/100

Strong

3/3 inputs reported · High confidence

Since last quarter: ▲ Stronger

Operating margin rose 2.8 points to 15.5%

Why

Stronger than most peers on:

▲ ROIC
▲ ROA
▲ Operating margin

Compare with peers

Behind the score

Return on invested capital, operating margin, and return on assets.

Operating margin15.5%

SEC filings · 12 months to Jun 2026Reported value33% base weight · Z-score 1.29Sector median: 0.0631 · MAD: 0.0710

Return on assets15.0%

SEC filings · 12 months to Jun 2026Reported value33% base weight · Z-score 3.32Sector median: 0.0293 · MAD: 0.0362

Return on invested capital83.4%

SEC filings · 12 months to Jun 2026Outlier capped at sector 5th/95th percentile33% base weight · Z-score 6.00Sector median: 0.0676 · MAD: 0.0857

Other data (not scored)

Gross margin57.9%

SEC filings · 12 months to Jun 2026Reported valueInformational · 0% composite weightSector median: 0.3343 · MAD: 0.1632

Return on equity23.8%

SEC filings · 12 months to Jun 2026Reported valueInformational · 0% composite weightSector median: 0.0753 · MAD: 0.0889

Risk

Debt, liquidity, price swings

Lower

Lower relative risk

3/3 inputs reported · High confidence

Since last quarter: No major change

Why

Stronger than most peers on:

▲ Beta
▲ Debt / equity
▲ Current ratio

Compare with peers

Behind the score

Relative to sector peers: 0 = lower relative risk · 1 = moderate · 2 = higher. Based on leverage, beta and liquidity.

Beta0.17

Yahoo Finance · 5-year monthly beta vs the marketOutlier capped at sector 5th/95th percentile33% base weight · Z-score 1.72Sector median: 0.8710 · MAD: 0.3700

Current ratio2.49×

SEC filings · latest balance sheetReported value33% base weight · Z-score 0.96Sector median: 1.8295 · MAD: 0.6848

Debt / equity0.03×

Yahoo Finance fallback · no standard SEC debt tagReported value33% base weight · Z-score 0.97Sector median: 0.2495 · MAD: 0.2270

Valuation, growth and profitability scores: higher is better. Risk: 0 is lower, 2 is higher. Risk is a relative proxy, not a bankruptcy probability. Scores depend on available sector peers.

Questions investors ask about Cricut

Is Cricut getting weaker?: Its latest SEC filing (Aug 5, 2026) was mixed: some things better, some worse: operating margin rose 2.8 points to 15.5%; 12-month revenue fell 2.2%. Its overall score is unchanged at 74/100 since Oct 28, 2026.
How is Cricut valued vs its peers?: Priced lower than most peers relative to what it earns. Valuation scores 88/100 against 1,711 technology peers. Free cash flow yield 11.8% vs a peer median of 2.7% (stronger than 92% of peers).Free cash flow yield 11.8% vs peers 2.7% (stronger than 92% of peers).
Is Cricut growing?: More slowly than most of its peers. Growth scores 28/100 against 1,711 technology peers. Earnings per share growth 23.9% vs a peer median of 11.1% (stronger than 63% of peers).Earnings per share growth 23.9% vs peers 11.1% (stronger than 63% of peers). 3-year revenue growth -5.5% vs a peer median of 4.8% (weaker than 81% of peers).3-year revenue growth -5.5% vs peers 4.8% (weaker than 81% of peers).
How profitable is Cricut?: More profitable than most of its peers. Profitability scores 96/100 against 1,711 technology peers. Return on invested capital 83.4% vs a peer median of 6.8% (stronger than 95% of peers).Return on invested capital 83.4% vs peers 6.8% (stronger than 95% of peers).
How risky is Cricut?: Lower risk relative to 1,711 technology peers, judged on debt, liquidity and share-price swings. Beta 0.17 vs a peer median of 0.87 (stronger than 95% of peers).Beta 0.17 vs peers 0.87 (stronger than 95% of peers). A relative measure, not a bankruptcy probability.

Latest filing: what changed

Quarter ended Jun 30, 2026 · filed Aug 5, 2026 · compared with the quarter ended Mar 31, 2026

Mixed: some things better, some worse

Operating margin rose 2.8 points to 15.5%
12-month revenue fell 2.2%

	Previous quarter	Latest quarter	Change
Revenue (12 months)	705.6M USD	689.8M USD	−2.2%
Net income (12 months)	73.1M USD	87.7M USD	+19.9%
Operating margin	12.7%	15.5%	+2.8 pts
Cash	236.5M USD	266.9M USD	+12.9%

From the company’s own SEC filings, as filed. Twelve-month figures roll forward one quarter at a time.

Industry valuation context

Sector: Technology · 320 companies

Valuations in Technology are above their usual range since 2016.

70% of months since 2016 were valued lower than now.
37% of companies are in the most expensive fifth of their own price-to-sales history.
Over 24 months, company values +5% and earnings +25% (medians): earnings grew faster than prices.
Median price-to-sales is +68% vs the whole market, against a usual +58%.

2016Shaded: most expensive fifth of its range2026

Shown for Technology: too few Computer Hardware companies have a long enough history of their own.

Financials

Fiscal years from SEC annual filings · change vs the prior year

Key ratios	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	Change
Gross margin	35.0%	39.5%	44.9%	49.5%	55.1%	▲ 5.6 pts
Operating margin	14.7%	9.0%	9.1%	10.7%	13.5%	▲ 2.9 pts
Net margin	10.8%	6.8%	7.0%	8.8%	10.8%	▲ 2.0 pts
Return on assets (ROA)	14.0%	6.4%	7.2%	9.1%	13.2%	▲ 4.1 pts
Return on equity (ROE)	20.8%	9.0%	10.0%	13.5%	22.3%	▲ 8.9 pts
Current ratio	3.01×	3.19×	3.16×	2.85×	2.26×	▼ 21%
Quick ratio	1.54×	1.69×	1.74×	2.19×	1.75×	▼ 20%
Interest coverage	645.65×	276.65×	216.67×	233.47×	169.37×	▼ 27%

CRCT price history

Price history is added with the daily price update and will appear after the next one.

Similar companies

Sector leaderboards

LEENO Industrial Inc.058470.KQ97/ 100

Transcend Information, Inc.2451.TW94/ 100

Joint Stock Company Kaspi.kzKSPI93/ 100

Bringing the fundamentals into focus…

Overall health

Strength: its shares are priced lower than most peers relative to what it earnspriced lower than peers for its earnings

Strength: lower risk than most peers: a steadier share price, more short-term liquidity and less debt relative to equitylower risk: a steadier share price, more liquidity and less debt vs equity

Drawback: growing more slowly than most peersgrowing more slowly than peers

Ranks #130 of 1,612 technology companies (top 9%)

See how it ranks against its peers

Worth knowing

Stock pay outran buybacks. Stock-based pay expense $127M vs $84M spent repurchasing shares over the 3 fiscal years to 2025. Shares outstanding changed −4.7% from December 2022 to June 2026.

Over three fiscal years Cricut recorded $127M of stock-based pay expense and spent $84M repurchasing shares (repurchases can include shares withheld to cover employees' taxes). Repurchases were smaller than the stock pay, so they did little to offset new employee shares.Over three fiscal years Cricut recorded $127M of stock-based pay expense and spent $84M repurchasing shares. Repurchases were smaller than the stock pay, so they did little to offset new employee shares.

Annual revenue fell three years running. Fiscal-year revenue down each year from 2022 to 2025.

Cricut's fiscal-year revenue declined in each of the three years to 2025.

Profitable, but revenue is shrinking. More profitable than most peers, but revenue fell 3.1% in the 12 months to June 2026 vs the 12 months before.

Cricut is more profitable than most peers, yet revenue fell 3.1% in the 12 months to June 2026 vs the 12 months before.

Profit is backed by cash. Free cash flow is 168% of reported profit.

Cricut's free cash flow is 168% of its reported profit, so its earnings are turning into cash it can reinvest, pay out or use to reduce debt.

Questions investors ask about Cricut

Is Cricut getting weaker?

Its latest SEC filing (Aug 5, 2026) was mixed: some things better, some worse: operating margin rose 2.8 points to 15.5%; 12-month revenue fell 2.2%. Its overall score is unchanged at 74/100 since Oct 28, 2026.

How is Cricut valued vs its peers?

Priced lower than most peers relative to what it earns. Valuation scores 88/100 against 1,711 technology peers. Free cash flow yield 11.8% vs a peer median of 2.7% (stronger than 92% of peers).Free cash flow yield 11.8% vs peers 2.7% (stronger than 92% of peers).

Is Cricut growing?

More slowly than most of its peers. Growth scores 28/100 against 1,711 technology peers. Earnings per share growth 23.9% vs a peer median of 11.1% (stronger than 63% of peers).Earnings per share growth 23.9% vs peers 11.1% (stronger than 63% of peers). 3-year revenue growth -5.5% vs a peer median of 4.8% (weaker than 81% of peers).3-year revenue growth -5.5% vs peers 4.8% (weaker than 81% of peers).

How profitable is Cricut?

More profitable than most of its peers. Profitability scores 96/100 against 1,711 technology peers. Return on invested capital 83.4% vs a peer median of 6.8% (stronger than 95% of peers).Return on invested capital 83.4% vs peers 6.8% (stronger than 95% of peers).

How risky is Cricut?

Lower risk relative to 1,711 technology peers, judged on debt, liquidity and share-price swings. Beta 0.17 vs a peer median of 0.87 (stronger than 95% of peers).Beta 0.17 vs peers 0.87 (stronger than 95% of peers). A relative measure, not a bankruptcy probability.

Previous quarter

Latest quarter

Change

Revenue (12 months)

705.6M USD

689.8M USD

−2.2%

Net income (12 months)

73.1M USD

87.7M USD

+19.9%

Operating margin

12.7%

15.5%

+2.8 pts

Cash

236.5M USD

266.9M USD

+12.9%

Key ratios

FY 2021

FY 2022

FY 2023

FY 2024

FY 2025

Change

Gross margin

35.0%

39.5%

44.9%

49.5%

55.1%

▲ 5.6 pts

Operating margin

14.7%

9.0%

9.1%

10.7%

13.5%

▲ 2.9 pts

Net margin

10.8%

6.8%

7.0%

8.8%

10.8%

▲ 2.0 pts

Return on assets (ROA)

14.0%

6.4%

7.2%

9.1%

13.2%

▲ 4.1 pts

Return on equity (ROE)

20.8%

9.0%

10.0%

13.5%

22.3%

▲ 8.9 pts

Current ratio

3.01×

3.19×

3.16×

2.85×

2.26×

▼ 21%

Quick ratio

1.54×

1.69×

1.74×

2.19×

1.75×

▼ 20%

Interest coverage

645.65×

276.65×

216.67×

233.47×

169.37×

▼ 27%