Bringing the fundamentals into focus…
Back to Roku, Inc.
How Roku, Inc. stacks up
ROKU · against 44 other Communication Services companies of similar size
Profitability
78/ 100
Above the middle of the pack.
Ranked #17 of 45 · scores higher than 64% of peers
Bars: peers in each 10-point band of the profitability score7 peers with a profitability score of 70–79, including ROKU · Click a bar to see the companies
Why profitability scores 78?
Weighted metrics compared with all Communication Services companies.Mainly thanks to its return on invested capital and return on assets, which are stronger than most Communication Services peers.
- a thinner operating margin: weaker than 62% of peers. Operating margin: 5.2% vs peer median 8.2%
- a higher return on assets: stronger than 84% of peers. Return on assets: 7.8% vs peer median 2.7%
- a higher return on invested capital: stronger than 88% of peers. Return on invested capital: 26.3% vs peer median 6.0%
Metric by metric
Position: dot = ROKU, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | ROKU | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 42 reported | 26.3% | 10.1% | 83% | 33% | |
| Operating marginHigher is better · 45 reported | 5.2% | 16.6% | 14% | 33% | |
| Return on assetsHigher is better · 45 reported | 7.8% | 4.8% | 77% | 33% | |
| Return on equityHigher is better · 45 reported | 13.1% | 13.1% | 50% | Context only | |
| Gross marginHigher is better · 45 reported | 45.5% | 48.3% | 43% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around ROKU| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 21.7B AUD (≈$14.4B) | 99 | 65 | |
| 2 | 3.54T JPY (≈$24.1B) | 98 | 77 | |
| 3 | 18.5B USD | 96 | 81 | |
| 4 | 94.7B CNY (≈$13.3B) | 93 | 84 | |
| 5 | 2.12T JPY (≈$14.4B) | 91 | 75 | |
| 13 | 118.3B HKD (≈$15.1B) | 82 | 70 | |
| 14 | 25.1B USD | 81 | 66 | |
| 14 | 41.7B USD | 81 | 37 | |
| 16 | 16.3B EUR (≈$17.9B) | 79 | 51 | |
| 17 | 23.8B USD | 78 | 61 | |
| 18 | 19.2B USD | 77 | 67 | |
| 18 | 37.7B USD | 77 | 58 | |
| 20 | 179.1B NOK (≈$17.0B) | 75 | 52 | |
| 21 | 16.3B USD | 73 | 45 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score