Bringing the fundamentals into focus…
Back to RLX Technology Inc.
How RLX Technology Inc. stacks up
RLX · against 205 other Consumer Defensive companies of similar size
Profitability
45/ 100
Below the middle of the pack.
Ranked #123 of 206 · scores higher than 40% of peers
Bars: peers in each 10-point band of the profitability score23 peers with a profitability score of 40–49, including RLX · Click a bar to see the companies
Why profitability scores 45?
Weighted metrics compared with all Consumer Defensive companies.A mix: stronger return on assets, but weaker return on invested capital than most Consumer Defensive peers.
- a lower return on invested capital: weaker than 72% of peers. Return on invested capital: 2.5% vs peer median 7.7%
- Operating margin is close to the peer norm. Operating margin: 8.3% vs peer median 7.6%
- a higher return on assets: stronger than 62% of peers. Return on assets: 5.1% vs peer median 4.0%
Metric by metric
Position: dot = RLX, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | RLX | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 192 reported | 2.5% | 9.3% | 21% | 33% | |
| Operating marginHigher is better · 203 reported | 8.3% | 8.8% | 48% | 33% | |
| Return on assetsHigher is better · 191 reported | 5.1% | 4.3% | 58% | 33% | |
| Return on equityHigher is better · 188 reported | 6.3% | 8.7% | 33% | Context only | |
| Gross marginHigher is better · 206 reported | 34.9% | 34.3% | 52% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around RLX| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 235.8B INR (≈$2.8B) | 100 | 67 | |
| 1 | 229.1B INR (≈$2.7B) | 100 | 70 | |
| 3 | 398.9B JPY (≈$2.7B) | 99 | 77 | |
| 4 | 3.5B USD | 98 | 73 | |
| 4 | 36.93T IDR (≈$2.3B) | 98 | 86 | |
| 119 | 12.5B SEK (≈$1.2B) | 46 | 50 | |
| 119 | 314.6B INR (≈$3.8B) | 46 | 37 | |
| 119 | 157.0B INR (≈$1.9B) | 46 | 51 | |
| 123 | 5.4B SAR (≈$1.5B) | 45 | 47 | |
| 123 | 2.0B USD | 45 | 71 | |
| 125 | 10.0B CNY (≈$1.4B) | 44 | 39 | |
| 125 | 250.8B JPY (≈$1.7B) | 44 | 52 | |
| 125 | 1.7B USD | 44 | 42 | |
| 125 | 1.2B USD | 44 | 40 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score