Bringing the fundamentals into focus…
Back to NIKE, Inc.
How NIKE, Inc. stacks up
NKE · against 46 other Consumer Cyclical companies of similar size
Profitability
78/ 100
Below the middle of the pack.
Ranked #28 of 47 · scores higher than 39% of peers
Bars: peers in each 10-point band of the profitability score7 peers with a profitability score of 70–79, including NKE · Click a bar to see the companies
Why profitability scores 78?
Weighted metrics compared with all Consumer Cyclical companies.Mainly thanks to its return on assets and return on invested capital, which are stronger than most Consumer Cyclical peers.
- Operating margin is close to the peer norm. Operating margin: 8.2% vs peer median 6.4%
- a higher return on invested capital: stronger than 83% of peers. Return on invested capital: 18.3% vs peer median 7.3%
- a higher return on assets: stronger than 86% of peers. Return on assets: 8.2% vs peer median 3.3%
Metric by metric
Position: dot = NKE, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | NKE | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 44 reported | 18.3% | 19.8% | 47% | 33% | |
| Operating marginHigher is better · 47 reported | 8.2% | 11.4% | 30% | 33% | |
| Return on assetsHigher is better · 44 reported | 8.2% | 7.3% | 56% | 33% | |
| Return on equityHigher is better · 39 reported | 21.6% | 22.2% | 45% | Context only | |
| Gross marginHigher is better · 47 reported | 43.4% | 44.3% | 48% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around NKE| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 72.8B USD | 99 | 50 | |
| 1 | 29.9B USD | 99 | 49 | |
| 3 | 42.1B USD | 98 | 58 | |
| 3 | 74.3B USD | 98 | 66 | |
| 5 | 100.0B USD | 97 | 58 | |
| 24 | 28.4B EUR (≈$31.3B) | 84 | 59 | |
| 24 | 34.3B USD | 84 | 60 | |
| 26 | 659.6B HKD (≈$84.4B) | 82 | 72 | |
| 27 | 4.05T INR (≈$48.6B) | 79 | 53 | |
| 28 | 57.2B USD | 78 | 50 | |
| 28 | 89.1B AUD (≈$58.8B) | 78 | 41 | |
| 30 | 40.6B USD | 76 | 61 | |
| 31 | 39.3B USD | 75 | 53 | |
| 32 | 47.0B USD | 73 | 61 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score