Bringing the fundamentals into focus…
Back to HubSpot, Inc.
How HubSpot, Inc. stacks up
HUBS · against 1,707 other Technology companies
Profitability
56/ 100
Above the middle of the pack.
Ranked #744 of 1,708 · scores higher than 56% of peers
Bars: peers in each 10-point band of the profitability score171 peers with a profitability score of 50–59, including HUBS · Click a bar to see the companies
Why profitability scores 56?
Weighted metrics compared with all Technology companies.A mix: stronger return on invested capital and return on assets, but weaker operating margin than most Technology peers.
- a thinner operating margin: weaker than 61% of peers. Operating margin: 3.8% vs peer median 6.3%
- a higher return on assets: stronger than 61% of peers. Return on assets: 4.2% vs peer median 2.9%
- a higher return on invested capital: stronger than 71% of peers. Return on invested capital: 14.8% vs peer median 6.8%
Metric by metric
Position: dot = HUBS, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | HUBS | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 1,598 reported | 14.8% | 6.8% | 71% | 33% | |
| Operating marginHigher is better · 1,698 reported | 3.8% | 6.3% | 39% | 33% | |
| Return on assetsHigher is better · 1,668 reported | 4.2% | 2.9% | 61% | 33% | |
| Return on equityHigher is better · 1,633 reported | 7.9% | 7.5% | 51% | Context only | |
| Gross marginHigher is better · 1,712 reported | 83.2% | 33.4% | 96% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around HUBS| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 4.8B AUD (≈$3.2B) | 100 | 71 | |
| 1 | 604M AUD (≈$399M) | 100 | 80 | |
| 3 | 117.8B TWD (≈$3.7B) | 99 | 94 | |
| 3 | 561.7B CNY (≈$78.6B) | 99 | 77 | |
| 3 | 241.8B CNY (≈$33.9B) | 99 | 85 | |
| 744 | 151.7B JPY (≈$1.0B) | 56 | 57 | |
| 744 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score