Bringing the fundamentals into focus…
Back to HubSpot, Inc.
How HubSpot, Inc. stacks up
HUBS · against 214 other Technology companies of similar size
Profitability
56/ 100
Below the middle of the pack.
Ranked #142 of 215 · scores higher than 34% of peers
Bars: peers in each 10-point band of the profitability score24 peers with a profitability score of 50–59, including HUBS · Click a bar to see the companies
Why profitability scores 56?
Weighted metrics compared with all Technology companies.A mix: stronger return on invested capital and return on assets, but weaker operating margin than most Technology peers.
- a thinner operating margin: weaker than 61% of peers. Operating margin: 3.8% vs peer median 6.3%
- a higher return on assets: stronger than 61% of peers. Return on assets: 4.2% vs peer median 2.9%
- a higher return on invested capital: stronger than 71% of peers. Return on invested capital: 14.8% vs peer median 6.8%
Metric by metric
Position: dot = HUBS, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | HUBS | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 205 reported | 14.8% | 12.3% | 57% | 33% | |
| Operating marginHigher is better · 214 reported | 3.8% | 11.3% | 21% | 33% | |
| Return on assetsHigher is better · 211 reported | 4.2% | 6.0% | 38% | 33% | |
| Return on equityHigher is better · 207 reported | 7.9% | 15.4% | 26% | Context only | |
| Gross marginHigher is better · 216 reported | 83.2% | 43.9% | 94% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around HUBS| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 15.6B USD | 99 | 63 | |
| 1 | 863.2B INR (≈$10.4B) | 99 | 78 | |
| 1 | 7.3B USD | 99 | 68 | |
| 4 | 654.4B TWD (≈$20.3B) | 98 | 66 | |
| 4 | 76.2B CNY (≈$10.7B) | 98 | 77 | |
| 137 | 256.0B TWD (≈$7.9B) | 57 | 70 | |
| 137 | 108.6B CNY (≈$15.2B) | 57 | 55 | |
| 137 | 12.4B USD | 57 | 44 | |
| 137 | 15.0B USD | 57 | 50 | |
| 142 | 11.6B USD | 56 | 57 | |
| 143 | 431.5B TWD (≈$13.4B) | 55 | 52 | |
| 143 | 12.9B USD | 55 | 47 | |
| 145 | 8.08T KRW (≈$5.8B) | 54 | 51 | |
| 145 | 61.9B CNY (≈$8.7B) | 54 | 49 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score