Bringing the fundamentals into focus…
Back to HubSpot, Inc.
How HubSpot, Inc. stacks up
HUBS · against 501 other Technology companies listed in US-listed
Profitability
56/ 100
Above the middle of the pack.
Ranked #248 of 502 · scores higher than 50% of peers
Bars: peers in each 10-point band of the profitability score31 peers with a profitability score of 50–59, including HUBS · Click a bar to see the companies
Why profitability scores 56?
Weighted metrics compared with all Technology companies.A mix: stronger return on invested capital and return on assets, but weaker operating margin than most Technology peers.
- a thinner operating margin: weaker than 61% of peers. Operating margin: 3.8% vs peer median 6.3%
- a higher return on assets: stronger than 61% of peers. Return on assets: 4.2% vs peer median 3.0%
- a higher return on invested capital: stronger than 71% of peers. Return on invested capital: 14.8% vs peer median 6.8%
Metric by metric
Position: dot = HUBS, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | HUBS | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 474 reported | 14.8% | 7.4% | 69% | 33% | |
| Operating marginHigher is better · 501 reported | 3.8% | 6.9% | 41% | 33% | |
| Return on assetsHigher is better · 496 reported | 4.2% | 3.4% | 54% | 33% | |
| Return on equityHigher is better · 465 reported | 7.9% | 9.2% | 47% | Context only | |
| Gross marginHigher is better · 505 reported | 83.2% | 51.0% | 92% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around HUBS| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 5.10T USD | 99 | 56 | |
| 1 | 96.7B USD | 99 | 67 | |
| 1 | 576.7B USD | 99 | 60 | |
| 1 | 4.3B USD | 99 | 83 | |
| 1 | 15.1B USD | 99 | 64 | |
| 244 | 1.4B USD | 57 | 55 | |
| 244 | 14.0B USD | 57 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score