Bringing the fundamentals into focus…
Back to Harley-Davidson, Inc.
How Harley-Davidson, Inc. stacks up
HOG · against 322 other Consumer Cyclical companies of similar size
Valuation
51/ 100
Below the middle of the pack.
Ranked #171 of 323 · scores higher than 46% of peers
Bars: peers in each 10-point band of the valuation score44 peers with a valuation score of 50–59, including HOG · Click a bar to see the companies
Why valuation scores 51?
Weighted metrics compared with all Consumer Cyclical companies.Its metrics sit close to the Consumer Cyclical norm.
- Negative (a loss or cash outflow), so it counts as zero whatever the share price. Free cash flow yield: -3.8% vs peer median 6.1%
- EBITDA yield is close to the peer norm. EBITDA yield: 10.6% vs peer median 8.8%
- Earnings yield is close to the peer norm. Earnings yield: 5.8% vs peer median 4.4%
Metric by metric
Position: dot = HOG, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | HOG | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Earnings yieldHigher is better · 323 reported | 5.5% | 5.5% | 50% | 30% | |
| EBITDA yieldHigher is better · 330 reported | 9.5% | 9.4% | 50% | 50% | |
| Free cash flow yieldHigher is better · 134 reported | -3.8% | 5.8% | 6% | 20% | |
| Book yieldHigher is better · 326 reported | 89.4% | 43.3% | 81% | Context only |
Ranking by valuation score
Top 5 and the companies ranked around HOG| Rank | Company | Market cap | Valuation | Overall |
|---|---|---|---|---|
| 1 | 2.6B GBP (≈$3.4B) | 99 | 61 | |
| 1 | 6.2B USD | 99 | 69 | |
| 3 | 25.5B HKD (≈$3.3B) | 97 | 83 | |
| 3 | 6.2B USD | 97 | 60 | |
| 5 | 1.6B EUR (≈$1.8B) | 96 | 48 | |
| 166 | 4.5B GBP (≈$5.8B) | 52 | 55 | |
| 166 | 4.0B USD | 52 | 36 | |
| 171 | 14.9B CNY (≈$2.1B) | 51 | 56 | |
| 171 | 6.8B USD | 51 | 49 | |
| 171 | 3.5B USD | 51 | 34 | |
| 171 | 5.2B USD | 51 | 54 | |
| 175 | 29.7B CNY (≈$4.2B) | 50 | 49 | |
| 175 | 14.3B CNY (≈$2.0B) | 50 | 42 | |
| 175 | 322.1B JPY (≈$2.2B) | 50 | 54 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score