Bringing the fundamentals into focus…
Back to Booking Holdings Inc.
How Booking Holdings Inc. stacks up
BKNG · against 27 other Consumer Cyclical companies of similar size
Valuation
49/ 100
Above the middle of the pack.
Ranked #8 of 28 · scores higher than 70% of peers
Bars: peers in each 10-point band of the valuation score3 peers with a valuation score of 40–49, including BKNG · Click a bar to see the companies
Why valuation scores 49?
Weighted metrics compared with all Consumer Cyclical companies.Its metrics sit close to the Consumer Cyclical norm.
- EBITDA yield is close to the peer norm. EBITDA yield: 8.2% vs peer median 8.8%
- more free cash flow for the price paid: stronger than 61% of peers. Free cash flow yield: 8.2% vs peer median 6.1%
- higher earnings for the price paid: stronger than 63% of peers. Earnings yield: 4.6% vs peer median 4.4%
Metric by metric
Position: dot = BKNG, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | BKNG | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Earnings yieldHigher is better · 29 reported | 5.8% | 3.7% | 75% | 30% | |
| EBITDA yieldHigher is better · 29 reported | 8.6% | 5.5% | 79% | 50% | |
| Free cash flow yieldHigher is better · 19 reported | 8.2% | 3.0% | 89% | 20% | |
| Book yieldHigher is better · 28 reported | -9.1% | 9.8% | 0% | Context only |
Ranking by valuation score
Top 5 and the companies ranked around BKNG| Rank | Company | Market cap | Valuation | Overall |
|---|---|---|---|---|
| 1 | 114.1B USD | 96 | 91 | |
| 2 | 659.6B HKD (≈$84.4B) | 86 | 72 | |
| 3 | 78.5B EUR (≈$86.4B) | 71 | 58 | |
| 4 | 678.2B CNY (≈$94.9B) | 59 | 69 | |
| 5 | 1.25T BRL (≈$225.8B) | 57 | 50 | |
| 6 | 77.5B USD | 53 | 26 | |
| 7 | 197.9B EUR (≈$217.7B) | 52 | 53 | |
| 8 | 117.0B USD | 49 | 56 | |
| 8 | 119.7B USD | 49 | 48 | |
| 10 | 73.8B EUR (≈$81.2B) | 44 | 58 | |
| 11 | 186.1B USD | 37 | 49 | |
| 11 | 84.3B USD | 37 | 53 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score