BILI Communication ServicesBeta data

Bilibili Inc.

$13.19-2.37%

Price as of close on Nov 3, 2026 · Financials updated Nov 1, 2026

Basics

Sector: Communication Services
Industry: Internet Content & Information
Country: China
Market cap: 5.5B USD
Enterprise value: 3.2B USD
Full-time employees: 8,287

Overall health

Strength: its shares are priced lower than most peers relative to what it earnspriced lower than peers for its earnings
About average: profitability and risk (debt, liquidity and share-price swings)profitability and risk

Ranks #129 of 454 communication services companies (top 29%)

See how it ranks against its peers

Worth knowing

Operating margin at a 6-year high. 3.7% in 2025, the best of the last 6 years.
Bilibili kept 3.7% of revenue as operating profit in 2025, its highest in the 6 years of filings we have.
Financials may be out of date. Latest financial period ended 10 months ago.
The latest financial period we have ended 10 months ago, so the scores may not reflect recent results.
Annual revenue rose 5 years in a row. Fiscal-year revenue rose from CNY 12.0B in 2020 to CNY 30.3B in 2025.
Bilibili's fiscal-year revenue rose in each of the five years to 2025, from CNY 12.0B to CNY 30.3B.

StockQuotient Score

62/ 100▲ 1 since Oct 27 close

Oct 5 59 → Nov 4 62 (+3)

Fundamentals: Yahoo Finance, not primary filings

Valuation

Is the price right?

77/100

Moderate

2/3 inputs reported · Partial data

Since last year: No major changeValuation also moves with the share price every day.

Why

Stronger than most peers on:

▲ EBITDA yield

Compare with peers

Behind the score

Sector-normalized EBITDA, earnings, and free cash flow yields.

Earnings yield3.9%

Yahoo Finance · trailing 12 monthsReported value30% base weight · Z-score 0.31Sector median: 0.0294 · MAD: 0.0294

EBITDA yield20.3%

Yahoo Finance · trailing 12 months · CNY→USD convertedReported value50% base weight · Z-score 1.81Sector median: 0.0857 · MAD: 0.0649

Free cash flow yieldUnavailable

Missing · left out of the score · no sector data, so not countedNot counted · remaining weights rescaledSector median: 0.0740 · MAD: 0.0593

Other data (not scored)

Book yield42.9%

Yahoo FinanceReported valueInformational · 0% composite weightSector median: 0.4780 · MAD: 0.3375

Growth

Is it growing?

78/100

Moderate

2/3 inputs reported · Partial data

Since last year: ▲ Stronger

12-month revenue up 13.1%

Why

Stronger than most peers on:

▲ Revenue growth
▲ 3-yr revenue

Compare with peers

Behind the score

Revenue and earnings-per-share growth over one year, and revenue growth over three years.

Earnings per share growthUnavailable

Missing · left out of the score · no sector data, so not countedNot counted · remaining weights rescaledSector median: 0.0878 · MAD: 0.3126

3-year revenue growth11.5%

SEC filings · 3 years to Dec 2025Reported value33% base weight · Z-score 1.24Sector median: 0.0303 · MAD: 0.0683

Revenue growth13.1%

SEC filings · 12 months to Dec 2025Reported value33% base weight · Z-score 1.40Sector median: 0.0299 · MAD: 0.0720

Profitability

Does it earn well?

44/100

Moderate▼ 1 since Oct 27 close

3/3 inputs reported · High confidence

Since last year: ▲ Stronger

Turned profitable over the last 12 months
Operating margin rose 8.7 points to 3.7%

Why it changed since the Oct 27, 2026 close: Score 45 → 44

Peer companies moved-1

Each step re-scores the company against its peers as they were on Oct 28, 2026; the parts add up to the change. Price effects on EBITDA yield are approximate.

Why

Held back by:

▼ Operating margin

Compare with peers

Behind the score

Return on invested capital, operating margin, and return on assets.

Operating margin3.7%

SEC filings · 12 months to Dec 2025Reported value33% base weight · Z-score -0.57Sector median: 0.0818 · MAD: 0.0789

Return on assets2.9%

SEC filings · 12 months to Dec 2025Reported value33% base weight · Z-score 0.06Sector median: 0.0272 · MAD: 0.0318

Return on invested capital6.8%

SEC filings · 12 months to Dec 2025Reported value33% base weight · Z-score 0.12Sector median: 0.0598 · MAD: 0.0706

Other data (not scored)

Gross margin37.0%

Yahoo Finance · trailing 12 monthsReported valueInformational · 0% composite weightSector median: 0.4656 · MAD: 0.1827

Return on equity10.1%

Yahoo Finance · trailing 12 monthsReported valueInformational · 0% composite weightSector median: 0.0529 · MAD: 0.1007

Risk

Debt, liquidity, price swings

Moderate

Moderate relative risk

3/3 inputs reported · High confidence

Since last year: Changed: worth a look

Debt up 99%, still less than its cash

Why it changed since the Oct 27, 2026 close: Safety percentile 44 → 47

Company's reported figures updated+3

Each step re-scores the company against its peers as they were on Oct 28, 2026; the parts add up to the change. Price effects on EBITDA yield are approximate.

Why

Close to the peer norm on every measure.

Compare with peers

Behind the score

Relative to sector peers: 0 = lower relative risk · 1 = moderate · 2 = higher. Based on leverage, beta and liquidity.

Beta0.65

Yahoo Finance · 5-year monthly beta vs the marketReported value33% base weight · Z-score 0.02Sector median: 0.6525 · MAD: 0.2880

Current ratio1.32×

Yahoo FinanceReported value33% base weight · Z-score -0.10Sector median: 1.3848 · MAD: 0.6948

Debt / equity0.60×

Yahoo FinanceReported value33% base weight · Z-score -0.68Sector median: 0.3697 · MAD: 0.3335

Valuation, growth and profitability scores: higher is better. Risk: 0 is lower, 2 is higher. Risk is a relative proxy, not a bankruptcy probability. Scores depend on available sector peers.

Questions investors ask about Bilibili

Is Bilibili getting weaker?: Its latest SEC filing (Apr 16, 2026) got stronger: turned profitable over the last 12 months; operating margin rose 8.7 points to 3.7%. Its overall score is 62/100, up 1 since Oct 28, 2026.
How is Bilibili valued vs its peers?: Priced lower than most peers relative to what it earns. Valuation scores 77/100 against 512 communication services peers. EBITDA yield 20.3% vs a peer median of 8.6% (stronger than 84% of peers).EBITDA yield 20.3% vs peers 8.6% (stronger than 84% of peers).
Is Bilibili growing?: Yes, faster than most of its peers. Growth scores 78/100 against 512 communication services peers. Revenue growth 13.1% vs a peer median of 3.0% (stronger than 78% of peers).Revenue growth 13.1% vs peers 3.0% (stronger than 78% of peers).
How profitable is Bilibili?: About as profitable as its peers. Profitability scores 44/100 against 512 communication services peers. Operating margin 3.7% vs a peer median of 8.2% (weaker than 67% of peers).Operating margin 3.7% vs peers 8.2% (weaker than 67% of peers).
How risky is Bilibili?: Moderate risk relative to 512 communication services peers, judged on debt, liquidity and share-price swings. A relative measure, not a bankruptcy probability.

Latest filing: what changed

Year ended Dec 31, 2025 · filed Apr 16, 2026 · compared with the year ended Dec 31, 2024

Got stronger

Turned profitable over the last 12 months
Operating margin rose 8.7 points to 3.7%
Debt up 99%, still less than its cash

	Previous year	Latest year	Change
Revenue (12 months)	26.8B CNY	30.3B CNY	+13.1%
Net income (12 months)	−1.4B CNY	1.2B CNY	turned positive
Operating margin	-5.0%	3.7%	+8.7 pts
Free cash flow (12 months)	5.5B CNY	6.6B CNY	+19.5%
Debt	4.8B CNY	9.6B CNY	+99.3%
Cash	10.2B CNY	12.2B CNY	+18.9%

From the company’s own SEC filings, as filed. Twelve-month figures roll forward one year at a time.

Financials

Fiscal years from SEC annual filings · change vs the prior year · amounts in CNY, as reported

Key ratios	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	Change
Gross margin	20.9%	17.6%	24.2%	32.7%	36.6%	▲ 3.9 pts
Operating margin	-33.2%	-38.2%	-22.5%	-5.0%	3.7%	▲ 8.7 pts
Net margin	-35.1%	-34.3%	-21.4%	-5.0%	3.9%	▲ 9.0 pts
Return on assets (ROA)	-13.1%	-17.9%	-14.5%	-4.1%	2.9%	▲ 7.0 pts
Return on equity (ROE)	-31.4%	-49.3%	-33.5%	-9.5%	7.7%	▲ 17 pts
Free cash flow margin	-18.6%	-21.3%	0.4%	20.7%	21.9%	▲ 1.2 pts
Current ratio	3.02×	1.43×	1.03×	1.34×	1.36×	▲ 1.3%
Quick ratio	2.98×	1.40×	1.02×	1.32×	1.34×	▲ 1.8%
Debt to equity	0.88×	1.00×	0.52×	0.34×	0.62×	▲ 81%
Interest coverage	-41.35×	-33.31×	-30.71×	-15.07×	7.47×	▲ 150%

BILI price history

Price history is added with the daily price update and will appear after the next one.

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Bringing the fundamentals into focus…

Overall health

Strength: its shares are priced lower than most peers relative to what it earnspriced lower than peers for its earnings

About average: profitability and risk (debt, liquidity and share-price swings)profitability and risk

Ranks #129 of 454 communication services companies (top 29%)

See how it ranks against its peers

Worth knowing

Operating margin at a 6-year high. 3.7% in 2025, the best of the last 6 years.

Bilibili kept 3.7% of revenue as operating profit in 2025, its highest in the 6 years of filings we have.

Financials may be out of date. Latest financial period ended 10 months ago.

The latest financial period we have ended 10 months ago, so the scores may not reflect recent results.

Annual revenue rose 5 years in a row. Fiscal-year revenue rose from CNY 12.0B in 2020 to CNY 30.3B in 2025.

Bilibili's fiscal-year revenue rose in each of the five years to 2025, from CNY 12.0B to CNY 30.3B.

Questions investors ask about Bilibili

Is Bilibili getting weaker?

Its latest SEC filing (Apr 16, 2026) got stronger: turned profitable over the last 12 months; operating margin rose 8.7 points to 3.7%. Its overall score is 62/100, up 1 since Oct 28, 2026.

How is Bilibili valued vs its peers?

Priced lower than most peers relative to what it earns. Valuation scores 77/100 against 512 communication services peers. EBITDA yield 20.3% vs a peer median of 8.6% (stronger than 84% of peers).EBITDA yield 20.3% vs peers 8.6% (stronger than 84% of peers).

Is Bilibili growing?

Yes, faster than most of its peers. Growth scores 78/100 against 512 communication services peers. Revenue growth 13.1% vs a peer median of 3.0% (stronger than 78% of peers).Revenue growth 13.1% vs peers 3.0% (stronger than 78% of peers).

How profitable is Bilibili?

About as profitable as its peers. Profitability scores 44/100 against 512 communication services peers. Operating margin 3.7% vs a peer median of 8.2% (weaker than 67% of peers).Operating margin 3.7% vs peers 8.2% (weaker than 67% of peers).

How risky is Bilibili?

Moderate risk relative to 512 communication services peers, judged on debt, liquidity and share-price swings. A relative measure, not a bankruptcy probability.

Previous year

Latest year

Change

Revenue (12 months)

26.8B CNY

30.3B CNY

+13.1%

Net income (12 months)

−1.4B CNY

1.2B CNY

turned positive

Operating margin

-5.0%

3.7%

+8.7 pts

Free cash flow (12 months)

5.5B CNY

6.6B CNY

+19.5%

Debt

4.8B CNY

9.6B CNY

+99.3%

Cash

10.2B CNY

12.2B CNY

+18.9%

Key ratios

FY 2021

FY 2022

FY 2023

FY 2024

FY 2025

Change

Gross margin

20.9%

17.6%

24.2%

32.7%

36.6%

▲ 3.9 pts

Operating margin

-33.2%

-38.2%

-22.5%

-5.0%

3.7%

▲ 8.7 pts

Net margin

-35.1%

-34.3%

-21.4%

-5.0%

3.9%

▲ 9.0 pts

Return on assets (ROA)

-13.1%

-17.9%

-14.5%

-4.1%

2.9%

▲ 7.0 pts

Return on equity (ROE)

-31.4%

-49.3%

-33.5%

-9.5%

7.7%

▲ 17 pts

Free cash flow margin

-18.6%

-21.3%

0.4%

20.7%

21.9%

▲ 1.2 pts

Current ratio

3.02×

1.43×

1.03×

1.34×

1.36×

▲ 1.3%

Quick ratio

2.98×

1.40×

1.02×

1.32×

1.34×

▲ 1.8%

Debt to equity

0.88×

1.00×

0.52×

0.34×

0.62×

▲ 81%

Interest coverage

-41.35×

-33.31×

-30.71×

-15.07×

7.47×

▲ 150%