Bringing the fundamentals into focus…
Back to Baidu, Inc.
How Baidu, Inc. stacks up
BIDU · against 41 other Communication Services companies of similar size
Valuation
70/ 100
Above the middle of the pack.
Ranked #12 of 42 · scores higher than 73% of peers
Bars: peers in each 10-point band of the valuation score5 peers with a valuation score of 70–79, including BIDU · Click a bar to see the companies
Why valuation scores 70?
Weighted metrics compared with all Communication Services companies.Mainly thanks to its EBITDA yield, which is stronger than most Communication Services peers.
- Negative (a loss or cash outflow), so it counts as zero whatever the share price. Free cash flow yield: -8.1% vs peer median 7.4%
- Earnings yield is not reported, so it is left out of the score.
- more operating profit (EBITDA) for the company's total value: stronger than 82% of peers. EBITDA yield: 19.3% vs peer median 8.6%
Metric by metric
Position: dot = BIDU, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | BIDU | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Earnings yieldHigher is better · 39 reported | Not reported | 4.5% | — | — | 30% |
| EBITDA yieldHigher is better · 43 reported | 19.3% | 10.2% | 90% | 50% | |
| Free cash flow yieldHigher is better · 26 reported | -8.1% | 5.2% | 4% | 20% | |
| Book yieldHigher is better · 40 reported | 152.7% | 37.0% | 97% | Context only |
A metric that is not reported is left out of the score; the other weights are rescaled.
Ranking by valuation score
Top 5 and the companies ranked around BIDU| Rank | Company | Market cap | Valuation | Overall |
|---|---|---|---|---|
| 1 | 165.2B HKD (≈$21.1B) | 97 | 58 | |
| 1 | 118.3B HKD (≈$15.1B) | 97 | 70 | |
| 3 | 14.8B USD | 92 | 50 | |
| 4 | 18.0B USD | 84 | 71 | |
| 5 | 17.6B USD | 83 | 64 | |
| 8 | 387.7B ZAR (≈$21.3B) | 79 | 68 | |
| 9 | 313.7B ZAR (≈$17.3B) | 74 | 70 | |
| 10 | 179.1B NOK (≈$17.0B) | 72 | 52 | |
| 11 | 94.7B CNY (≈$13.3B) | 71 | 84 | |
| 12 | 26.2B USD | 70 | 44 | |
| 13 | 25.1B USD | 66 | 66 | |
| 14 | 2.12T JPY (≈$14.4B) | 64 | 75 | |
| 14 | 25.3B EUR (≈$27.8B) | 64 | 58 | |
| 14 | 12.1B EUR (≈$13.4B) | 64 | 40 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score