Bringing the fundamentals into focus…
Back to Baidu, Inc.
How Baidu, Inc. stacks up
BIDU · against 142 other Communication Services companies listed in US-listed
Valuation
70/ 100
Above the middle of the pack.
Ranked #41 of 143 · scores higher than 71% of peers
Bars: peers in each 10-point band of the valuation score15 peers with a valuation score of 70–79, including BIDU · Click a bar to see the companies
Why valuation scores 70?
Weighted metrics compared with all Communication Services companies.Mainly thanks to its EBITDA yield, which is stronger than most Communication Services peers.
- Negative (a loss or cash outflow), so it counts as zero whatever the share price. Free cash flow yield: -8.1% vs peer median 7.4%
- Earnings yield is not reported, so it is left out of the score.
- more operating profit (EBITDA) for the company's total value: stronger than 82% of peers. EBITDA yield: 19.3% vs peer median 8.6%
Metric by metric
Position: dot = BIDU, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | BIDU | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Earnings yieldHigher is better · 140 reported | Not reported | 3.0% | — | — | 30% |
| EBITDA yieldHigher is better · 144 reported | 19.3% | 9.3% | 85% | 50% | |
| Free cash flow yieldHigher is better · 131 reported | -8.1% | 7.5% | 8% | 20% | |
| Book yieldHigher is better · 144 reported | 152.7% | 45.9% | 83% | Context only |
A metric that is not reported is left out of the score; the other weights are rescaled.
Ranking by valuation score
Top 5 and the companies ranked around BIDU| Rank | Company | Market cap | Valuation | Overall |
|---|---|---|---|---|
| 1 | 1.5B USD | 99 | 79 | |
| 2 | 4.5B USD | 98 | 64 | |
| 3 | 743M USD | 97 | 67 | |
| 3 | 659M USD | 97 | 81 | |
| 5 | 393M USD | 96 | 78 | |
| 35 | 6.1B USD | 74 | 72 | |
| 38 | 10.4B USD | 73 | 59 | |
| 39 | 1.0B USD | 72 | 87 | |
| 40 | 7.5B USD | 71 | 83 | |
| 41 | 26.2B USD | 70 | 44 | |
| 41 | 1.7B USD | 70 | 41 | |
| 43 | 165.6B USD | 69 | 55 | |
| 44 | 803M USD | 68 | 65 | |
| 44 | 74.4B USD | 68 | 75 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score