Bringing the fundamentals into focus…
Back to Apple Inc.
How Apple Inc. stacks up
AAPL · against 2 other Technology companies of similar size
Profitability
99/ 100
Above the middle of the pack.
Ranked #1 of 3 · scores higher than 50% of peers
Bars: peers in each 10-point band of the profitability score3 peers with a profitability score of 90–100, including AAPL · Click a bar to see the companies
Why profitability scores 99?
Weighted metrics compared with all Technology companies.Mainly thanks to its return on assets, return on invested capital and operating margin, which are stronger than most Technology peers.
- a wider operating margin: stronger than 95% of peers. Operating margin: 33.2% vs peer median 6.3%
- a higher return on invested capital: stronger than 97% of peers. Return on invested capital: 80.3% vs peer median 6.7%
- a higher return on assets: stronger than 99% of peers. Return on assets: 33.6% vs peer median 2.9%
Metric by metric
Position: dot = AAPL, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | AAPL | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 3 reported | 80.3% | 65.1% | 100% | 33% | |
| Operating marginHigher is better · 3 reported | 33.2% | 46.8% | 0% | 33% | |
| Return on assetsHigher is better · 3 reported | 33.6% | 33.6% | 50% | 33% | |
| Return on equityHigher is better · 3 reported | 148.8% | 117.2% | 100% | Context only | |
| Gross marginHigher is better · 3 reported | 48.7% | 67.9% | 0% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around AAPL| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 4.91T USD | 99 | 58 | |
| 1 | 5.73T USD | 99 | 78 | |
| 3 | 3.93T USD | 95 | 67 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score