Bringing the fundamentals into focus…
Back to WPP plc
How WPP plc stacks up
WPP · against 93 other Communication Services companies of similar size
Profitability
39/ 100
Near the bottom of its peers.
Ranked #74 of 94 · scores higher than 22% of peers
Bars: peers in each 10-point band of the profitability score10 peers with a profitability score of 30–39, including WPP · Click a bar to see the companies
Why profitability scores 39?
Weighted metrics compared with all Communication Services companies.Mainly because of its operating margin and return on assets, which are weaker than most Communication Services peers.
- a thinner operating margin: weaker than 69% of peers. Operating margin: 2.8% vs peer median 8.2%
- a lower return on assets: weaker than 63% of peers. Return on assets: 1.1% vs peer median 2.7%
- Return on invested capital is close to the peer norm. Return on invested capital: 7.8% vs peer median 6.0%
Metric by metric
Position: dot = WPP, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | WPP | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 85 reported | 7.8% | 8.4% | 45% | 33% | |
| Operating marginHigher is better · 94 reported | 2.8% | 14.7% | 14% | 33% | |
| Return on assetsHigher is better · 90 reported | 1.1% | 3.9% | 24% | 33% | |
| Return on equityHigher is better · 87 reported | -6.6% | 8.8% | 13% | Context only | |
| Gross marginHigher is better · 95 reported | 15.9% | 54.6% | 5% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around WPP| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 1.62T JPY (≈$11.0B) | 100 | 79 | |
| 2 | 4.2B GBP (≈$5.4B) | 99 | 68 | |
| 2 | 3.9B GBP (≈$5.1B) | 99 | 68 | |
| 4 | 736.3B JPY (≈$5.0B) | 98 | 69 | |
| 4 | 3.0B USD | 98 | 69 | |
| 70 | 507.3B JPY (≈$3.4B) | 43 | 48 | |
| 70 | 11.7B USD | 43 | 41 | |
| 72 | 4.3B EUR (≈$4.7B) | 41 | 44 | |
| 73 | 7.8B AUD (≈$5.1B) | 40 | 32 | |
| 74 | 5.9B USD | 39 | 23 | |
| 75 | 4.8B EUR (≈$5.3B) | 38 | 47 | |
| 76 | 24.0B HKD (≈$3.1B) | 36 | 41 | |
| 77 | 29.8B SEK (≈$3.0B) | 35 | 29 | |
| 78 | 43.4B CNY (≈$6.1B) | 34 | 43 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score