Bringing the fundamentals into focus…
Back to Vital Farms, Inc.
How Vital Farms, Inc. stacks up
VITL · against 280 other Consumer Defensive companies of similar size
Profitability
16/ 100
Near the bottom of its peers.
Ranked #214 of 281 · scores higher than 22% of peers
Bars: peers in each 10-point band of the profitability score41 peers with a profitability score of 10–19, including VITL · Click a bar to see the companies
Why profitability scores 16?
Weighted metrics compared with all Consumer Defensive companies.Mainly because of its operating margin, return on assets and return on invested capital, which are weaker than most Consumer Defensive peers.
- a thinner operating margin: weaker than 87% of peers. Operating margin: 0.0% vs peer median 7.6%
- a lower return on assets: weaker than 84% of peers. Return on assets: 0.0% vs peer median 4.0%
- a lower return on invested capital: weaker than 80% of peers. Return on invested capital: 0.1% vs peer median 7.7%
Metric by metric
Position: dot = VITL, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | VITL | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 260 reported | 0.1% | 5.3% | 29% | 33% | |
| Operating marginHigher is better · 280 reported | 0.0% | 5.4% | 18% | 33% | |
| Return on assetsHigher is better · 270 reported | 0.0% | 3.0% | 23% | 33% | |
| Return on equityHigher is better · 269 reported | 0.1% | 5.9% | 26% | Context only | |
| Gross marginHigher is better · 282 reported | 28.1% | 28.2% | 49% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around VITLScores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score