How Vital Farms, Inc. stacks up

VITL · against 151 other Consumer Defensive companies listed in US-listed

Profitability

16/ 100

Near the bottom of its peers.

Ranked #117 of 152 · scores higher than 23% of peers

Bars: peers in each 10-point band of the profitability score

15 peers with a profitability score of 10–19, including VITL · Click a bar to see the companies

Why profitability scores 16?

Weighted metrics compared with all Consumer Defensive companies.

Mainly because of its operating margin, return on assets and return on invested capital, which are weaker than most Consumer Defensive peers.

a thinner operating margin: weaker than 87% of peers. Operating margin: 0.0% vs peer median 7.6%
a lower return on assets: weaker than 84% of peers. Return on assets: 0.0% vs peer median 4.0%
a lower return on invested capital: weaker than 80% of peers. Return on invested capital: 0.1% vs peer median 7.7%

Metric by metric

Position: dot = VITL, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.

Metric	VITL	Peer median	Better than	Weight
Return on invested capitalHigher is better · 147 reported	0.1%	8.4%	18%	33%
Operating marginHigher is better · 153 reported	0.0%	5.9%	19%	33%
Return on assetsHigher is better · 152 reported	0.0%	4.3%	23%	33%
Return on equityHigher is better · 144 reported	0.1%	10.2%	24%	Context only
Gross marginHigher is better · 154 reported	28.1%	35.5%	35%	Context only

Ranking by profitability score

Top 5 and the companies ranked around VITL

Rank	Company	Market cap	Profitability	Overall
1	Altria Group, Inc.MO · US-listed	128.5B USD	99	46
1	Philip Morris International Inc.PM · US-listed	324.2B USD	99	54
1	Phoenix Education Partners, Inc.PXED · US-listed	843M USD	99	88
4	The Vita Coco Company, Inc.COCO · US-listed	3.5B USD	98	73
5	National Beverage Corp.FIZZ · US-listed	3.4B USD	97	54
⋯
114	Cal-Maine Foods, Inc.CALM · US-listed	3.1B USD	19	37
115	Albertsons Companies, Inc.ACI · US-listed	6.4B USD	18	29
115	Mission Produce, Inc.AVO · US-listed	963M USD	18	29
117	B&G Foods, Inc.BGS · US-listed	194M USD	16	26
117	Vital Farms, Inc.VITL · US-listed	430M USD	16	32
119	Utz Brands, Inc.UTZ · US-listed	2.1B USD	15	16
120	The Hain Celestial Group, Inc.HAIN · US-listed	13M USD	14	24
120	Magnera CorporationMAGN · US-listed	426M USD	14	48
120	Suja Life, Inc.SUJA · US-listed	408M USD	14	27

Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score

Bringing the fundamentals into focus…