Bringing the fundamentals into focus…
Back to Snap Inc.
How Snap Inc. stacks up
SNAP · against 80 other Communication Services companies of similar size
Profitability
13/ 100
Near the bottom of its peers.
Ranked #80 of 81 · scores higher than 1% of peers
Bars: peers in each 10-point band of the profitability score3 peers with a profitability score of 10–19, including SNAP · Click a bar to see the companies
Why profitability scores 13?
Weighted metrics compared with all Communication Services companies.Mainly because of its operating margin, return on assets and return on invested capital, which are weaker than most Communication Services peers.
- a thinner operating margin: weaker than 89% of peers. Operating margin: -9.0% vs peer median 8.2%
- a lower return on assets: weaker than 86% of peers. Return on assets: -2.7% vs peer median 2.7%
- a lower return on invested capital: weaker than 82% of peers. Return on invested capital: -4.1% vs peer median 6.0%
Metric by metric
Position: dot = SNAP, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | SNAP | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 73 reported | -4.1% | 11.5% | 1% | 33% | |
| Operating marginHigher is better · 81 reported | -9.0% | 18.8% | 1% | 33% | |
| Return on assetsHigher is better · 78 reported | -2.7% | 5.2% | 1% | 33% | |
| Return on equityHigher is better · 75 reported | -15.6% | 11.3% | 4% | Context only | |
| Gross marginHigher is better · 82 reported | 57.3% | 55.1% | 58% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around SNAP| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 1.62T JPY (≈$11.0B) | 100 | 79 | |
| 2 | 4.2B GBP (≈$5.4B) | 99 | 68 | |
| 2 | 21.7B AUD (≈$14.4B) | 99 | 65 | |
| 2 | 3.9B GBP (≈$5.1B) | 99 | 68 | |
| 5 | 736.3B JPY (≈$5.0B) | 98 | 69 | |
| 75 | 7.0B USD | 28 | 44 | |
| 77 | 6.61T KRW (≈$4.8B) | 23 | 44 | |
| 78 | 10.6B EUR (≈$11.6B) | 19 | 32 | |
| 78 | 4.9B USD | 19 | 23 | |
| 80 | 9.5B USD | 13 | 31 | |
| 81 | 46.5B CNY (≈$6.5B) | 7 | 42 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score