Bringing the fundamentals into focus…
Back to McDonald's Corporation
How McDonald's Corporation stacks up
MCD · against 21 other Consumer Cyclical companies of similar size
Profitability
96/ 100
Near the top of its peers.
Ranked #5 of 22 · scores higher than 81% of peers
Bars: peers in each 10-point band of the profitability score13 peers with a profitability score of 90–100, including MCD · Click a bar to see the companies
Why profitability scores 96?
Weighted metrics compared with all Consumer Cyclical companies.Mainly thanks to its operating margin, return on assets and return on invested capital, which are stronger than most Consumer Cyclical peers.
- a higher return on invested capital: stronger than 89% of peers. Return on invested capital: 26.6% vs peer median 7.3%
- a higher return on assets: stronger than 96% of peers. Return on assets: 14.7% vs peer median 3.3%
- a wider operating margin: stronger than 99% of peers. Operating margin: 46.2% vs peer median 6.4%
Metric by metric
Position: dot = MCD, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | MCD | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 20 reported | 26.6% | 25.6% | 53% | 33% | |
| Operating marginHigher is better · 22 reported | 46.2% | 14.1% | 100% | 33% | |
| Return on assetsHigher is better · 22 reported | 14.7% | 8.4% | 76% | 33% | |
| Return on equityHigher is better · 17 reported | Not reported | 19.5% | — | — | Context only |
| Gross marginHigher is better · 22 reported | 57.4% | 54.3% | 67% | Context only |
A metric that is not reported is left out of the score; the other weights are rescaled.
Ranking by profitability score
Top 5 and the companies ranked around MCD| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 166.2B EUR (≈$182.8B) | 99 | 57 | |
| 1 | 134.1B EUR (≈$147.5B) | 99 | 70 | |
| 3 | 96.2B USD | 97 | 58 | |
| 3 | 117.1B USD | 97 | 55 | |
| 5 | 163.4B USD | 96 | 50 | |
| 6 | 111.7B USD | 94 | 91 | |
| 7 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score