Bringing the fundamentals into focus…
Back to MediaAlpha, Inc.
How MediaAlpha, Inc. stacks up
MAX · against 145 other Communication Services companies of similar size
Profitability
91/ 100
Near the top of its peers.
Ranked #9 of 146 · scores higher than 94% of peers
Bars: peers in each 10-point band of the profitability score11 peers with a profitability score of 90–100, including MAX · Click a bar to see the companies
Why profitability scores 91?
Weighted metrics compared with all Communication Services companies.Mainly thanks to its return on assets and return on invested capital, which are stronger than most Communication Services peers.
- Operating margin is close to the peer norm. Operating margin: 6.9% vs peer median 8.2%
- a higher return on invested capital: stronger than 92% of peers. Return on invested capital: 36.8% vs peer median 6.0%
- a higher return on assets: stronger than 99% of peers. Return on assets: 27.0% vs peer median 2.7%
Metric by metric
Position: dot = MAX, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | MAX | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 133 reported | 36.8% | 4.4% | 95% | 33% | |
| Operating marginHigher is better · 145 reported | 6.9% | 6.7% | 52% | 33% | |
| Return on assetsHigher is better · 142 reported | 27.0% | 1.9% | 99% | 33% | |
| Return on equityHigher is better · 134 reported | Not reported | 4.0% | — | — | Context only |
| Gross marginHigher is better · 147 reported | 14.7% | 36.5% | 15% | Context only |
A metric that is not reported is left out of the score; the other weights are rescaled.
Ranking by profitability score
Top 5 and the companies ranked around MAX| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 67.5B INR (≈$811M) | 100 | 35 | |
| 2 | 82.4B JPY (≈$560M) | 97 | 76 | |
| 2 | 6.3B SEK (≈$635M) | 97 | 66 | |
| 2 | 1.1B EUR (≈$1.2B) | 97 | 61 | |
| 5 | 598M CHF (≈$688M) | 96 | 59 | |
| 5 | 1.0B USD | 96 | 87 | |
| 7 | 24.4B TWD (≈$756M) | 94 | 57 | |
| 8 | 14.7B SEK (≈$1.5B) | 92 | 57 | |
| 9 | 803M USD | 91 | 65 | |
| 10 | 1.07T KRW (≈$770M) | 90 | 85 | |
| 10 | 659M USD | 90 | 81 | |
| 12 | 1.1B EUR (≈$1.2B) | 89 | 57 | |
| 12 | 11.45T IDR (≈$710M) | 89 | 53 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score