Bringing the fundamentals into focus…
Back to Harley-Davidson, Inc.
How Harley-Davidson, Inc. stacks up
HOG · against 330 other Consumer Cyclical companies of similar size
Profitability
39/ 100
Near the bottom of its peers.
Ranked #263 of 331 · scores higher than 21% of peers
Bars: peers in each 10-point band of the profitability score22 peers with a profitability score of 30–39, including HOG · Click a bar to see the companies
Why profitability scores 39?
Weighted metrics compared with all Consumer Cyclical companies.Mainly because of its return on invested capital, which is weaker than most Consumer Cyclical peers.
- a lower return on invested capital: weaker than 62% of peers. Return on invested capital: 4.9% vs peer median 7.3%
- Operating margin is close to the peer norm. Operating margin: 5.0% vs peer median 6.4%
- Return on assets is close to the peer norm. Return on assets: 2.8% vs peer median 3.3%
Metric by metric
Position: dot = HOG, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | HOG | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 314 reported | 4.9% | 10.0% | 20% | 33% | |
| Operating marginHigher is better · 331 reported | 5.0% | 9.1% | 25% | 33% | |
| Return on assetsHigher is better · 312 reported | 2.8% | 4.5% | 25% | 33% | |
| Return on equityHigher is better · 299 reported | 6.1% | 11.9% | 23% | Context only | |
| Gross marginHigher is better · 334 reported | 28.0% | 30.9% | 46% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around HOG| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 358.0B INR (≈$4.3B) | 100 | 73 | |
| 2 | 981.2B JPY (≈$6.7B) | 99 | 67 | |
| 2 | 106.7B TWD (≈$3.3B) | 99 | 71 | |
| 2 | 4.6B USD | 99 | 80 | |
| 2 | 2.4B USD | 99 | 65 | |
| 256 | 3.2B USD | 41 | 42 | |
| 256 | 57.6B MXN (≈$3.1B) | 41 | 56 | |
| 261 | 24.3B CNY (≈$3.4B) | 40 | 52 | |
| 261 | 3.0B USD | 40 | 46 | |
| 263 | 3.5B USD | 39 | 34 | |
| 264 | 24.2B CNY (≈$3.4B) | 38 | 29 | |
| 265 | 13.7B HKD (≈$1.8B) | 37 | 45 | |
| 266 | 359.4B JPY (≈$2.4B) | 36 | 33 | |
| 267 | 13.9B HKD (≈$1.8B) | 35 | 50 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score