Bringing the fundamentals into focus…
Back to The Honest Company, Inc.
How The Honest Company, Inc. stacks up
HNST · against 285 other Consumer Defensive companies of similar size
Profitability
3/ 100
Near the bottom of its peers.
Ranked #272 of 286 · scores higher than 2% of peers
Bars: peers in each 10-point band of the profitability score38 peers with a profitability score of 0–9, including HNST · Click a bar to see the companies
Why profitability scores 3?
Weighted metrics compared with all Consumer Defensive companies.Mainly because of its return on invested capital, return on assets and operating margin, which are weaker than most Consumer Defensive peers.
- a lower return on invested capital: weaker than 96% of peers. Return on invested capital: -19.3% vs peer median 7.7%
- a lower return on assets: weaker than 95% of peers. Return on assets: -5.5% vs peer median 4.0%
- a thinner operating margin: weaker than 93% of peers. Operating margin: -4.4% vs peer median 7.6%
Metric by metric
Position: dot = HNST, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | HNST | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 268 reported | -19.3% | 5.3% | 6% | 33% | |
| Operating marginHigher is better · 285 reported | -4.4% | 5.5% | 8% | 33% | |
| Return on assetsHigher is better · 275 reported | -5.5% | 3.0% | 6% | 33% | |
| Return on equityHigher is better · 275 reported | -6.9% | 5.7% | 15% | Context only | |
| Gross marginHigher is better · 287 reported | 40.1% | 27.9% | 76% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around HNST| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 4.0B MYR (≈$881M) | 99 | 71 | |
| 1 | 55.2B JPY (≈$376M) | 99 | 87 | |
| 1 | 843M USD | 99 | 88 | |
| 1 | 14.8B THB (≈$413M) | 99 | 63 | |
| 5 | 4.0B MYR (≈$870M) | 98 | 67 | |
| 272 | 4.8B HKD (≈$616M) | 3 | 32 | |
| 272 | 6.0B CNY (≈$835M) | 3 | 22 | |
| 272 | 4.4B CNY (≈$617M) | 3 | 23 | |
| 272 | 51.2B JPY (≈$348M) | 3 | 31 | |
| 272 | 467M USD | 3 | 23 | |
| 272 | 400M USD | 3 | 34 | |
| 272 | 253M USD | 3 | 18 | |
| 280 | 3.6B CNY (≈$505M) | 2 | 2 | |
| 280 | 5.1B CNY (≈$709M) | 2 | 16 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score