Bringing the fundamentals into focus…
Back to GoPro, Inc.
How GoPro, Inc. stacks up
GPRO · against 269 other Technology companies of similar size
Profitability
7/ 100
Near the bottom of its peers.
Ranked #223 of 270 · scores higher than 15% of peers
Bars: peers in each 10-point band of the profitability score57 peers with a profitability score of 0–9, including GPRO · Click a bar to see the companies
Why profitability scores 7?
Weighted metrics compared with all Technology companies.Mainly because of its return on invested capital, return on assets and operating margin, which are weaker than most Technology peers.
- a lower return on invested capital: weaker than 100% of peers. Return on invested capital: -587.8% vs peer median 6.8%
- a lower return on assets: weaker than 96% of peers. Return on assets: -17.1% vs peer median 2.9%
- a thinner operating margin: weaker than 86% of peers. Operating margin: -9.5% vs peer median 6.3%
Metric by metric
Position: dot = GPRO, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | GPRO | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 245 reported | -587.8% | 2.0% | 0% | 33% | |
| Operating marginHigher is better · 267 reported | -9.5% | 2.8% | 27% | 33% | |
| Return on assetsHigher is better · 265 reported | -17.1% | 0.9% | 9% | 33% | |
| Return on equityHigher is better · 256 reported | -497.2% | 2.9% | 0% | Context only | |
| Gross marginHigher is better · 270 reported | 27.7% | 29.7% | 46% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around GPRO| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 50.3B JPY (≈$342M) | 99 | 84 | |
| 1 | 1.1B MYR (≈$240M) | 99 | 75 | |
| 3 | 56.5B JPY (≈$384M) | 98 | 80 | |
| 4 | 259M USD | 97 | 82 | |
| 5 | 40.7B JPY (≈$277M) | 95 | 83 | |
| 223 | 1.6B CNY (≈$225M) | 7 | 29 | |
| 223 | 1.4B CNY (≈$194M) | 7 | 12 | |
| 223 | 2.1B SEK (≈$212M) | 7 | 15 | |
| 223 | 146M USD | 7 | 9 | |
| 223 | 199M USD | 7 | 5 | |
| 223 | 385M USD | 7 | 47 | |
| 230 | 1.4B MYR (≈$314M) | 6 | 30 | |
| 230 | 10.1B TWD (≈$312M) | 6 | 13 | |
| 230 | 8.1B TWD (≈$251M) | 6 | 34 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score