How e.l.f. Beauty, Inc. stacks up

ELF · against 151 other Consumer Defensive companies listed in US-listed

Profitability

39/ 100

Below the middle of the pack.

Ranked #91 of 152 · scores higher than 40% of peers

Bars: peers in each 10-point band of the profitability score

11 peers with a profitability score of 30–39, including ELF · Click a bar to see the companies

Why profitability scores 39?

Weighted metrics compared with all Consumer Defensive companies.

Mainly because of its return on assets, which is weaker than most Consumer Defensive peers.

a lower return on assets: weaker than 67% of peers. Return on assets: 2.4% vs peer median 4.0%
Return on invested capital is close to the peer norm. Return on invested capital: 6.1% vs peer median 7.7%
Operating margin is close to the peer norm. Operating margin: 7.2% vs peer median 7.6%

Metric by metric

Position: dot = ELF, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.

Metric	ELF	Peer median	Better than	Weight
Return on invested capitalHigher is better · 147 reported	6.1%	8.4%	39%	33%
Operating marginHigher is better · 153 reported	7.2%	5.9%	54%	33%
Return on assetsHigher is better · 152 reported	2.4%	4.3%	38%	33%
Return on equityHigher is better · 144 reported	6.0%	10.2%	40%	Context only
Gross marginHigher is better · 154 reported	71.6%	35.5%	94%	Context only

Ranking by profitability score

Top 5 and the companies ranked around ELF

Rank	Company	Market cap	Profitability	Overall
1	Altria Group, Inc.MO · US-listed	128.5B USD	99	46
1	Philip Morris International Inc.PM · US-listed	324.2B USD	99	54
1	Phoenix Education Partners, Inc.PXED · US-listed	843M USD	99	88
4	The Vita Coco Company, Inc.COCO · US-listed	3.5B USD	98	73
5	National Beverage Corp.FIZZ · US-listed	3.4B USD	97	54
⋯
86	Universal Technical Institute, Inc.UTI · US-listed	1.2B USD	44	40
88	Post Holdings, Inc.POST · US-listed	3.8B USD	43	50
89	Celsius Holdings, Inc.CELH · US-listed	7.6B USD	41	45
89	Weis Markets, Inc.WMK · US-listed	1.8B USD	41	55
91	e.l.f. Beauty, Inc.ELF · US-listed	6.6B USD	39	43
92	The J. M. Smucker CompanySJM · US-listed	13.7B USD	37	46
93	Ingles Markets, IncorporatedIMKTA · US-listed	1.6B USD	36	53
93	J&J Snack Foods Corp.JJSF · US-listed	1.6B USD	36	43
95	The Andersons, Inc.ANDE · US-listed	2.1B USD	33	42

Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score

Bringing the fundamentals into focus…