Bringing the fundamentals into focus…
Back to Krispy Kreme, Inc.
How Krispy Kreme, Inc. stacks up
DNUT · against 290 other Consumer Defensive companies of similar size
Profitability
8/ 100
Near the bottom of its peers.
Ranked #262 of 291 · scores higher than 9% of peers
Bars: peers in each 10-point band of the profitability score36 peers with a profitability score of 0–9, including DNUT · Click a bar to see the companies
Why profitability scores 8?
Weighted metrics compared with all Consumer Defensive companies.Mainly because of its return on assets, operating margin and return on invested capital, which are weaker than most Consumer Defensive peers.
- a lower return on assets: weaker than 94% of peers. Return on assets: -4.2% vs peer median 4.0%
- a thinner operating margin: weaker than 91% of peers. Operating margin: -2.0% vs peer median 7.6%
- a lower return on invested capital: weaker than 85% of peers. Return on invested capital: -1.6% vs peer median 7.7%
Metric by metric
Position: dot = DNUT, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | DNUT | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 275 reported | -1.6% | 5.5% | 21% | 33% | |
| Operating marginHigher is better · 290 reported | -2.0% | 6.1% | 11% | 33% | |
| Return on assetsHigher is better · 278 reported | -4.2% | 3.1% | 9% | 33% | |
| Return on equityHigher is better · 277 reported | -13.7% | 6.3% | 10% | Context only | |
| Gross marginHigher is better · 292 reported | 24.9% | 27.7% | 42% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around DNUT| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 4.0B MYR (≈$881M) | 99 | 71 | |
| 1 | 55.2B JPY (≈$376M) | 99 | 87 | |
| 1 | 843M USD | 99 | 88 | |
| 1 | 14.8B THB (≈$413M) | 99 | 63 | |
| 5 | 4.0B MYR (≈$870M) | 98 | 67 | |
| 256 | 38.0B INR (≈$456M) | 9 | 11 | |
| 262 | 2.3B CNY (≈$329M) | 8 | 24 | |
| 262 | 6.6B CNY (≈$927M) | 8 | 27 | |
| 262 | 3.1B NOK (≈$298M) | 8 | 12 | |
| 262 | 567M USD | 8 | 16 | |
| 266 | 3.9B CNY (≈$541M) | 7 | 15 | |
| 266 | 309M USD | 7 | 16 | |
| 266 | 925M USD | 7 | 29 | |
| 269 | 3.2B CNY (≈$452M) | 6 | 4 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score