Bringing the fundamentals into focus…
Back to DraftKings Inc.
How DraftKings Inc. stacks up
DKNG · against 168 other Consumer Cyclical companies of similar size
Profitability
6/ 100
Near the bottom of its peers.
Ranked #164 of 169 · scores higher than 3% of peers
Bars: peers in each 10-point band of the profitability score9 peers with a profitability score of 0–9, including DKNG · Click a bar to see the companies
Why profitability scores 6?
Weighted metrics compared with all Consumer Cyclical companies.Mainly because of its return on invested capital, return on assets and operating margin, which are weaker than most Consumer Cyclical peers.
- a lower return on invested capital: weaker than 95% of peers. Return on invested capital: -15.5% vs peer median 7.3%
- a lower return on assets: weaker than 94% of peers. Return on assets: -3.9% vs peer median 3.3%
- a thinner operating margin: weaker than 90% of peers. Operating margin: -2.9% vs peer median 6.4%
Metric by metric
Position: dot = DKNG, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | DKNG | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 163 reported | -15.5% | 11.1% | 4% | 33% | |
| Operating marginHigher is better · 170 reported | -2.9% | 10.1% | 5% | 33% | |
| Return on assetsHigher is better · 161 reported | -3.9% | 4.8% | 4% | 33% | |
| Return on equityHigher is better · 155 reported | -21.1% | 16.8% | 3% | Context only | |
| Gross marginHigher is better · 170 reported | 76.1% | 33.5% | 95% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around DKNG| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 1.48T JPY (≈$10.1B) | 100 | 96 | |
| 2 | 981.2B JPY (≈$6.7B) | 99 | 67 | |
| 2 | 11.5B USD | 99 | 78 | |
| 2 | 10.7B USD | 99 | 50 | |
| 2 | 5.2B GBP (≈$6.8B) | 99 | 71 | |
| 160 | 70.6B CNY (≈$9.9B) | 11 | 52 | |
| 161 | 14.5B USD | 9 | 29 | |
| 161 | 9.3B USD | 9 | 43 | |
| 163 | 40.8B CNY (≈$5.7B) | 8 | 31 | |
| 164 | 10.9B USD | 6 | 28 | |
| 165 | 8.6B USD | 0 | 41 | |
| 165 | 8.0B USD | 0 | 26 | |
| 165 | 19.2B USD | 0 | 29 | |
| 165 | 16.9B USD | 0 | 11 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score