Bringing the fundamentals into focus…
Back to Diageo plc
How Diageo plc stacks up
DEO · against 38 other Consumer Defensive companies of similar size
Profitability
55/ 100
Below the middle of the pack.
Ranked #29 of 39 · scores higher than 26% of peers
Bars: peers in each 10-point band of the profitability score6 peers with a profitability score of 50–59, including DEO · Click a bar to see the companies
Why profitability scores 55?
Weighted metrics compared with all Consumer Defensive companies.Its metrics sit close to the Consumer Defensive norm.
- Return on invested capital is close to the peer norm. Return on invested capital: 8.1% vs peer median 7.7%
- Return on assets is close to the peer norm. Return on assets: 4.2% vs peer median 4.0%
- a wider operating margin: stronger than 67% of peers. Operating margin: 11.4% vs peer median 7.6%
Metric by metric
Position: dot = DEO, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | DEO | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 37 reported | 8.1% | 15.5% | 22% | 33% | |
| Operating marginHigher is better · 39 reported | 11.4% | 12.1% | 42% | 33% | |
| Return on assetsHigher is better · 37 reported | 4.2% | 6.2% | 25% | 33% | |
| Return on equityHigher is better · 37 reported | 15.0% | 17.1% | 36% | Context only | |
| Gross marginHigher is better · 40 reported | 59.8% | 38.3% | 87% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around DEO| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 212.7B CNY (≈$29.8B) | 99 | 72 | |
| 2 | 503.8B HKD (≈$64.5B) | 98 | 73 | |
| 3 | 3.43T INR (≈$41.2B) | 97 | 62 | |
| 3 | 92.4B USD | 97 | 73 | |
| 5 | 72.6B EUR (≈$79.8B) | 96 | 79 | |
| 25 | 35.5B USD | 60 | 40 | |
| 26 | 28.8B USD | 59 | 62 | |
| 27 | 83.1B USD | 57 | 44 | |
| 28 | 199.1B CNY (≈$27.9B) | 56 | 43 | |
| 29 | 52.3B USD | 55 | 25 | |
| 30 | 44.8B EUR (≈$49.3B) | 52 | 48 | |
| 31 | 47.3B USD | 50 | 47 | |
| 32 | 33.5B GBP (≈$43.6B) | 48 | 45 | |
| 33 | 28.1B EUR (≈$30.9B) | 44 | 51 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score