Bringing the fundamentals into focus…
Back to Booking Holdings Inc.
How Booking Holdings Inc. stacks up
BKNG · against 29 other Consumer Cyclical companies of similar size
Profitability
97/ 100
Near the top of its peers.
Ranked #5 of 30 · scores higher than 79% of peers
Bars: peers in each 10-point band of the profitability score17 peers with a profitability score of 90–100, including BKNG · Click a bar to see the companies
Why profitability scores 97?
Weighted metrics compared with all Consumer Cyclical companies.Mainly thanks to its operating margin and return on assets, which are stronger than most Consumer Cyclical peers.
- Return on invested capital is not reported, so it is left out of the score.
- a higher return on assets: stronger than 98% of peers. Return on assets: 18.2% vs peer median 3.3%
- a wider operating margin: stronger than 99% of peers. Operating margin: 32.9% vs peer median 6.4%
Metric by metric
Position: dot = BKNG, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | BKNG | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 28 reported | Not reported | 26.2% | — | — | 33% |
| Operating marginHigher is better · 30 reported | 32.9% | 14.8% | 93% | 33% | |
| Return on assetsHigher is better · 30 reported | 18.2% | 9.3% | 100% | 33% | |
| Return on equityHigher is better · 23 reported | Not reported | 22.7% | — | — | Context only |
| Gross marginHigher is better · 30 reported | 87.2% | 51.0% | 100% | Context only |
A metric that is not reported is left out of the score; the other weights are rescaled.
Ranking by profitability score
Top 5 and the companies ranked around BKNG| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 174.8B EUR (≈$192.3B) | 99 | 56 | |
| 1 | 72.8B USD | 99 | 50 | |
| 1 | 137.5B EUR (≈$151.2B) | 99 | 70 | |
| 4 | 74.3B USD | 98 | 66 | |
| 5 | 100.0B USD | 97 | 58 | |
| 5 | 117.0B USD | 97 | 56 | |
| 5 | 72.8B USD | 97 | 62 | |
| 8 | 81.9B USD | 96 | 45 | |
| 8 | 186.1B USD | 96 | 49 | |
| 10 | 114.1B USD | 95 | 91 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score