Bringing the fundamentals into focus…
Back to Baidu, Inc.
How Baidu, Inc. stacks up
BIDU · against 42 other Communication Services companies of similar size
Profitability
22/ 100
Near the bottom of its peers.
Ranked #40 of 43 · scores higher than 7% of peers
Bars: peers in each 10-point band of the profitability score1 peers with a profitability score of 20–29, including BIDU · Click a bar to see the companies
Why profitability scores 22?
Weighted metrics compared with all Communication Services companies.Mainly because of its operating margin, return on invested capital and return on assets, which are weaker than most Communication Services peers.
- a thinner operating margin: weaker than 85% of peers. Operating margin: -4.5% vs peer median 8.2%
- a lower return on invested capital: weaker than 79% of peers. Return on invested capital: -1.6% vs peer median 6.0%
- a lower return on assets: weaker than 62% of peers. Return on assets: 1.2% vs peer median 2.7%
Metric by metric
Position: dot = BIDU, ranked from the worst peer (left) to the best (right); tick = middle, shaded = middle half of peers.| Metric | BIDU | Peer median | Better than | Position among peers | Weight |
|---|---|---|---|---|---|
| Return on invested capitalHigher is better · 40 reported | -1.6% | 9.5% | 8% | 33% | |
| Operating marginHigher is better · 43 reported | -4.5% | 14.9% | 5% | 33% | |
| Return on assetsHigher is better · 42 reported | 1.2% | 4.5% | 17% | 33% | |
| Return on equityHigher is better · 42 reported | -1.4% | 11.9% | 10% | Context only | |
| Gross marginHigher is better · 43 reported | 40.9% | 46.7% | 26% | Context only |
Ranking by profitability score
Top 5 and the companies ranked around BIDU| Rank | Company | Market cap | Profitability | Overall |
|---|---|---|---|---|
| 1 | 21.7B AUD (≈$14.4B) | 99 | 65 | |
| 2 | 3.54T JPY (≈$24.1B) | 98 | 77 | |
| 3 | 18.5B USD | 96 | 81 | |
| 4 | 94.7B CNY (≈$13.3B) | 93 | 84 | |
| 5 | 2.12T JPY (≈$14.4B) | 91 | 75 | |
| 36 | 36.1B USD | 44 | 48 | |
| 37 | 18.8B EUR (≈$20.7B) | 39 | 36 | |
| 38 | 22.8B USD | 38 | 45 | |
| 39 | 165.2B HKD (≈$21.1B) | 34 | 58 | |
| 40 | 26.2B USD | 22 | 44 | |
| 41 | 36.5B USD | 15 | 31 | |
| 42 | 41.2B USD | 9 | 39 | |
| 43 | 32.5B USD | 3 | 28 |
Scores are sector-relative percentiles from the latest snapshot, always calculated against the whole sector: narrowing the comparison group changes who you compare with, not the scores. Missing metrics are left out and the remaining weights rescaled. How we score